Digital Marketing Specialist
vor 1 Monat
Join our Performance Marketing team as a Digital Marketing Specialist where you will have the opportunity to assess the end-to-end customer experience across various channels and touchpoints, drive optimisation and test initiatives to enhance customer experience. Our team plays a crucial part in the success of the business, placing you at the epicentre of innovation, creativity and cutting-edge ad technology.At Macquarie, our advantage is bringing together diverse people and empowering them to shape all kinds of possibilities. We are a global financial services group operating in 34 markets and with 55 years of unbroken profitability. You'll be part of a friendly and supportive team where everyone - no matter what role - contributes ideas and drives outcomes.What role will you play?Reporting to the Head of Performance Marketing, this role is integral to our broader marketing efforts, contributing significantly to the business's success. You will have the opportunity to create, execute, and maintain digital campaigns across our advertising platforms, focusing on campaign build, budget management, and asset optimisation.You will measure campaign performance meticulously, identify trends and insights that inform strategic decisions and optimisation recommendations. In addition, you will also report on digital campaign performance, evaluate it against set goals, and provide regular updates on campaign insights and the media industry to the wider marketing team.What you offer2+ years' of hands-on experience in running digital media campaigns across Paid social, search engine marketing, programmatic media buying.Hands-on digital platform experience with Google Ads (Search, Display, Remarketing), Google Analytics, Social channels (Facebook Ad Manager and LinkedIn Ads).Ability to assess competitive levels for keywords and audience and resulting impact on CPC/CPM.Confidence in managing large media budgets and executing campaigns within allocated parameters.Proven experience in A/B testing: developing test and learn frameworks and driving conversion rates.Agency experience is a preference but not essential.We love hearing from anyone inspired to build a better future with us. If you're excited about the role or working at Macquarie, we encourage you to apply.About Banking and Financial ServicesBanking and Financial Services is our technology-driven retail bank. You will be part of a team that supports clients to achieve their full potential - whether that's buying a home, growing a business or investing to manage wealth.Our commitment to diversity, equity and inclusionWe are committed to providing a working environment that embraces diversity, equity, and inclusion. We encourage people from all backgrounds to apply for a role regardless of their identity, including gender, race, ethnicity, cultural identity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.If you require adjustments to your working arrangements or the recruitment process, please let us know when applying.
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Digital Marketing Specialist
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Digital Marketing Specialist
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Sydney, Österreich Oscar Wylee Pty VollzeitReceive 2 x free prescription eyewear per calendar year to keep you on trend!Oscar Wylee is a leading optometry company with 130+ stores located in Australia, New Zealand, and Canada, employing 1000+ worldwide. We are committed to delivering exceptional patient care along with providing an affordable, unique, and fashionable product to all.We are an...
