Tbwa Chiat/Day Inc | General Manager, Ecommerce

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world's biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.

Our 5 clinics (Juniper, Pilot, Kin, Software, & Compound) focus heavily on personalising the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).

We've raised over AUD$160M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and AirBnb.
With plans to launch into several more markets, offline channels, and tackle new conditions.

We're looking to continue building our team of executional weapons who are passionate about healthcare, aren't afraid to work hard, and invest in others through direct and honest feedback.
This approach enables us to make the most impactful changes to improve the health of millions of patients globally.

Our guiding belief is that:
"The future of health & wellness is a higher touch, higher quality symbiotic relationship between healthcare practitioners, products, services, health data and technology.
Allowing patients to make better decisions & stay healthy for longer."
In line with our long term vision, we are making the investment into building an entirely new business line;
A curated digital wellness store — offering high-quality, vetted and validated health products tailored towards specific patient needs states that intersect with different preventive health goals within our ecosystem.

The shop positions itself as a trusted repository of wellness products for patients seeking to optimise their health proactively.
It will enable this through a unique and differentiated shopping experience that removes friction and ambiguity whilst promoting transparency and trust.
About the Role (What you will be doing)
As the GM - eCommerce, you will be the architect behind building this standalone digital commerce experience in the health and wellness sector.
Your mandate will be to strategise, develop, launch, and scale a nextgen eCommerce experience that creates a paradigm shift around the way consumers globally shop.
You will oversee all aspects from commercial strategy to customer acquisition & engagement, all whilst ensuring we maintain operational and financial excellence.

Strategic Visionary
Help define and execute the eCommerce strategy aligning with company goals.
Leverage data and insights across market, category & customer trends to inform the strategy on how to build & maintain a defensive and ensuring UVPs/moats across global markets.
Lead the development of a scalable eCommerce platform from inception to market launch.
Set long-term vision for digital customer experience, ensuring it reflects the brand's ethos and core UVP.
Superior Commercial Acumen & Structured Planner
Ownership and management of the eCommerce P&L and working capital, whilst understanding the broader implications on the EUC business.
Establish KPIs for eCommerce performance, regularly reviewing and optimizing operations based on these metrics.
Oversee all revenue streams, pricing strategy, product assortment, and partnership deals to maximize profitability.
Report on eCommerce health to senior management, providing insights and forecasts.
Understand & implement best practice project management across a variety of workstreams and teams.
Strategically engage and manage external relations to ensure we are delivering efficacious, high quality, innovative products in line with timeline deliverables & commercial parameters.
Oversee commercial negotiations, benchmarking and defining contractual commercials terms of supply with partners alongside the internal procurement team.
High Performing Executor
Set and optimise the internal sourcing protocol & standards for clinical representation, sustainability objectives, and ethical parameters through engagement with the relevant cross-functional teams and external stakeholders.
Project manage various cross functional work streams to ensure deadlines and targets are met and contingencies are put in place.
Develop and implement comprehensive marketing strategies to drive market leading traffic, conversion, and customer retention.
Utilize digital marketing tools like SEO, SEM, social media, content and brand marketing to enhance brand visibility and household penetration.
Craft personalized and differentiated customer journeys using data analytics to increase customer lifetime value.
Manage the end-to-end eCommerce operations including website functionality, logistics, fulfillment, and customer service in conjunction with the relevant cross functional teams.
In partnership with our engineering team, implement technology solutions for inventory management, order processing, and customer relationship management.
Ensure compliance with all laws & regulations relevant to eCommerce and healthcare.
Manage the global eCommerce team to ensure we are achieving the annual goals and quarterly OKRs set in conjunction with the executive team.
Mentor and take people on the journey of the role of health & wellness eCommerce has in building a defensible healthcare ecosystem.
Engage & coordinate with EUC cross functional teams, including; Retail, Procurement, MedOps, Clinical and Legal to provide insights into new product & packaging forms, and push the boundaries of what is possible and maintain a patient first approach through building in the open.
Build, lead, and mentor a high-performing cross-functional team including marketing, creative, product, commercial and operations.
Foster a culture of constant improvement, no-egos, agility, and customer-centricity within the team.
About you (Who you are)
You have at least combined ten (10) years of experience across a high growth company preferably with exposure to scaling eCommerce/DTC experiences or consumer businesses.
Skilled at navigating complex projects, with a talent for identifying and executing key priorities whilst planning contingencies.
Entrepreneurial at heart, you're driven by a desire to make things better and are undaunted by challenging the status quo.
Exceptional communicator, adept at inspiring teams and forging alliances across cultural and corporate landscapes.
Analytical and decisive, capable of turning insights into actions that drive tangible results.
Why you should join Euc
Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong.
You'll get to stretch yourself everyday and work amongst people who care deeply about our patients.
You'll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team.
We move at incredible speed - You'll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors.
You'll spend a lot of time outside of your comfort zone learning and iterating frequently, we wouldn't have it any other way.
We will invest in your career - You'll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up.
You can expect regular performance and pay reviews as your career grows.
We're championing the next generation of talent – Euc has been recognised in Hatch's Hotlist as a Australia's top employer, as rated by Gen Z's.
We are all owners - You'll be given equity to ensure that you are able to benefit in the upside of your contribution in helping Euc grow.
Your ideas will be valued regardless of your role, you will have ownership over the projects you work on which will feel both terrifying but extremely fulfilling.
We play as hard as we work - You'll experience our frequently catered wellness themed talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs and quarterly rooftop parties...we know how to let our hair down
We'll have your back when you need us the most - You'll be able to lean on a range of leave offerings to support you when needed, this includes: personal health and professional development leave, a generous parental leave that offers 20 weeks paid leave for a primary carer, additional miscarriage leave (see more on Kin Fertility's #WeNeedMoreLeave campaign), as well as our Employee Assistance Programme.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.
When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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