Senior Manager – Product Marketing

Gaming:
Welcome to the world of land-based gaming.
At Light & Wonder, it's all about the games, and our Gaming team builds cutting-edge technology, products, and content for the most iconic casinos and operators across the globe.
Position Summary
The Senior Manager - Product Marketing role will be responsible for key regional product launches, customer communication, branding, promotional activities, customer events, competitor monitoring, and sales support.
In addition, this position will be responsible for budget management and execution.
A close collaboration between regional Customer Strategy, Product, Sales, Legal, Account Management, and Finance teams will be essential to fulfill the role's requirements.
The role holder will be expected to interact with customers and thus needs to be confident with strong presentation skills.
The candidate should have the ability to think strategically as well as execute to ensure content delivery on time.
This role will partner closely with the Marketing Center of Excellence, located at company HQ in Las Vegas, Nevada.
This role will help our ANZ marketing programs stay aligned with our overall global marketing strategy as well as brand guidelines.
The Senior Manager- Product Marketing role will report to the Director of Product Marketing and sit on a global team of marketing managers.
Sales Enablement
Create and manage sales enablement materials, including product demos, pitch decks, case studies, and competitive intelligence to empower the sales team.
Lead cross-functional collaboration with product management, customer strategy, marketing, and sales teams to ensure a seamless flow of product updates, feedback, and insights that influence both product development and sales strategies.
In conjunction with customer strategy, conduct ongoing market and competitive analysis to understand customer needs, market trends, and the competitive landscape, providing insights that shape sales positioning and tactics.
Collaborate with product and sales to deliver product positioning and key differentiators for new product launches, ensuring effective and aligned communication across channels (events, presentations, marketing collateral).
Oversee ANZ requirements and process to utilize the Center of Excellence for creative assets from concept to final product to support all go-to-market activities for product launches.
Proactively take inventory of the current set of creative marketing assets, ensuring assets in use follow brand guidelines and increase awareness for all lines of business.
Ensure marketing assets are attractive and resonate with our target audience.
Prioritize digital asset management for both sales teams and their customers via our sales enablement platform (Highspot) and our customer portal.
Plan and support internal training sessions for ANZ commercial teams.
Planning and Execution
Drive product marketing support for an ever-evolving product roadmap.
Use excellent organizational skills to map detailed lists of assets required to support every product on the roadmap.
Proactively drive marketing planning with product and sales teams in the region.
Manage a dynamic product launch schedule against a timeline.
Customer Marketing & Events
Cultivate and manage positive relationships with customers across the region.
Develop strategic customer and product value propositions, messaging that map to our product roadmap that resonates with our target audience.
Concept and coordinate creative approach, strategy, and execution of multi-channel email and social media campaigns that resonate with ANZ L&W customers.
Strategically plan, execute, and manage high-impact events, ensuring seamless operations, stakeholder alignment, and measurable outcomes.
Coordinate and align cadence for customer communications with sales and customer strategy, with an emphasis on consistency and roadmap alignment.
Stakeholder Management
Keep stakeholders informed about marketing initiatives, progress, and performance through regular updates and clear reporting.
Actively seek input from key stakeholders (such as sales, customer product, and leadership) to ensure marketing efforts are aligned with their priorities and objectives.
Collaborate with cross-functional teams to ensure alignment of messaging, and position reflects the overall vision and goals of the organization.
Set realistic goals and timelines, and address any concerns or objections to ensure buy-in and support from all relevant parties.
Digital Marketing
Enhance online visibility for good news, product launches, and partnerships in the region through the following:
Develop and coordinate social media content for sales reps and the official corporate account, with an emphasis on LinkedIn.
Help lead adoption of emerging technologies and platforms to accelerate L&W digital programs.
List of Essential Job Functions:
Develop go-to-market strategies for all product launches within the ANZ market.
Manage the development and execution of all marketing events and campaigns with clear communication to both internal and external stakeholders.
Write up creative briefs for digital, print, video, and other marketing collateral to be designed and approved at the Marketing Center of Excellence.
Coordinate with Marketing Center of Excellence to advise on creative projects as they evolve from requests to completed assets.
Work to oversee placement and effectiveness of creative assets and report on performance and ROI.
Develop and create content for sales enablement including brochures, catalogs, product info sheets, sales decks, advertisements, and product features for media.
Maintain and share knowledge on applicable advertising and digital marketing standards and laws.
Support sales teams and executive leadership with game launch packs and information to aid uptake of content and broaden distribution.
Source local merchandising & distribution partners and be responsible for those relationships.
Manage the merchandise & promotional inventory.
Manage the upkeep and development of an online Customer Portal to ensure timely access to key marketing materials.
Coordinate with regional sales and product leaders to execute product launches for all main lines of business.
Work with the global center of excellence to source campaign collateral/artwork.
Collaborate with partners to better understand and support marketing strategies for casino operators across ANZ.
Work Experience:
10+ years of experience in a professional marketing function, i.e., Product Marketing, Casino Game Marketing, Brand Management, Product Sales, etc.
Knowledge, Skills and Abilities:
Strong knowledge of the business and long-term strategic goals.
Ability to analyze external factors influencing product performance.
Strong project management and leadership skills.
Demonstrated ability to work effectively in a diverse work group.
Excellent written, verbal, and interpersonal skills.
Ability to multi-task.
Strong problem-solving skills.
Strong analytical skills.
Education:
Bachelor's degree (or equivalent combination in education and experience) in project management, marketing, communications, business, or similar.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment.
Work Conditions:
The work conditions are representative and typical of similar jobs in comparable organizations.
Some domestic and international travel may be required.
Why Join Us?
Exceptional Talent: Join forces with some of the brightest minds in the industry and unleash your full potential.
Global Impact: Be part of a truly global team and make your mark on the gaming landscape worldwide.
Innovative Culture: Innovation is in our DNA.
Join a team that thrives on pushing boundaries, embracing new technologies, and redefining what's possible in gaming.
Endless Opportunities: Whether you're a seasoned industry professional or just starting your career, Light & Wonder offers endless opportunities for growth, development, and advancement.
With a wide range of roles and career paths available, the possibilities are limitless.
Positive Impact: Beyond creating unforgettable gaming experiences, Light & Wonder is committed to making a positive impact on the world.
Join us in supporting charitable initiatives, promoting diversity and inclusion, and giving back to the communities where we live and work.
Passionate Community: Join a community of passionate gamers and industry professionals who share your love for gaming and commitment to excellence.
Join Us Today
If you're ready to take your career to the next level and be part of a team that's shaping the future of gaming, we want to hear from you
Explore our current openings and apply now to join the game-changing team at Light & Wonder.
Light & Wonder is an equal opportunity employer and welcomes applications from all qualified individuals, regardless of race, gender, age, or background.
We are committed to creating an inclusive and diverse workplace where everyone feels valued and respected.
#J-18808-Ljbffr