Performance Marketing Manager
vor 2 Monaten
Newly created role within our growing Marketing division.
Bring Zip's growth strategy to life
Hybrid working, 2 days from our beautiful Sydney CBD office.
Write your story with Zip
The Performance Marketing Manager role is a newly created role and an exciting opportunity for a results-driven marketing professional with consumer acquisition experience, ideally in financial services, to help bring Zip's growth strategy to life.
We are looking to scale our acquisition channels, experiment with new channels and tactics, bring more prospective customers to the top of our acquisition funnel, and ultimately find a pathway to repeatable, sustainable growth.
A significant portion of the role will include maintenance and optimisation of paid channels, SEM and SEO, running campaigns end-to-end, and working cross-functionally to leverage data and insights to identify and prioritise growth opportunities and lead generation.
Rolling up your sleeves and working cross functionally is crucial for success.
You will own top of funnel acquisition volume and contribute heavily on experimentation and optimisation opportunities.
The initial focus of the role will be heavily weighted towards acquisition and will extend to customer retention and revenue optimisation later on.
This is a unique opportunity for a marketer to drive growth across the full marketing funnel and across a range of marketing channels.
Interesting problems you'll get to solve
Own, manage and optimise our existing channels (Google Ads, Meta Ads, SEO and SEM) and test/build new channels to drive growth.
End-to-end ownership of acquisition-focused campaigns from strategy, concept, delivery, budget management, and performance reporting.
Drive continuous improvements in messaging, creative, and channel to increase conversion.
Be holistic in approach to ensure users see a consistent narrative from creative to the landing page and through the acquisition funnel.
Analyse, monitor and report on campaign performance.
Identify trends and manage budget allocations to optimise to drive improvements in CAC and/or number of acquisitions; react to deviations from plans quickly and strategically.
Conceive and execute innovative experiments and campaigns; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance.
Work closely with our Web Team to build and deploy Zip's SEO strategy to drive organic web traffic.
Collaborate with Product, Data and the wider Marketing team to create, prioritise and execute growth experiments to optimise for marketing spend and conversion, and down the track revenue generation opportunities.
What you'll bring to the team
5+ years in performance marketing, with a proven track record of success in customer acquisition.
Experience in driving growth through digital, affiliate and social channels.
Strong quantitative analytical skills and keen eye for metrics.
You will be comfortable working with raw data, self-servicing from various systems.
Ability to think high-level and craft long-term strategies, but also get your hands dirty to execute and optimise campaigns on a day-to-day basis.
Demonstrated experience working within a test and learn environment; solid understanding of how to design and implement testing frameworks, report on results, optimise and iterate.
Previous experience in Fin-tech, Financial Services and/or App-based company preferred, not essential.
Strong stakeholder management skills with the ability to proactively anticipate business needs and areas of opportunity and experience consulting with and advising key business stakeholders (including senior leaders).
Previous experience in managing a dedicated budget and proactively updating stakeholders on tracking and performance to target.
What you'll get in return
As we write this next exciting chapter in our story, we will continue to move at pace and embrace change.
For you, this might mean opportunities to learn new skills with hands-on experience, broader responsibilities, or the buzz of seeing your work impact customers faster.
Zip is a place where you'll get out exactly what you put in.
When you join the team, we'll do our best to make sure you can be yourself and surround yourself with smart, friendly colleagues and leaders who have your back, so that you can make the big things happen.
Zipsters tell us these are just some of the best things about working here.
You'll also receive:
25 days paid leave annually, including birthday leave and quarterly wellbeing days.
16 weeks paid parental leave for primary carers, and 4 weeks for supporting carers.
Family support policies including miscarriage bereavement leave and domestic violence leave.
Mental health and wellness initiatives, including $299 annual wellbeing allowance, free access for you and family members to our EAP service Sonder, discounted private health insurance, and great rates on fitness sessions through ClassPass.
2 days paid volunteering leave per year.
Fee-free Zip products, and discounts with Zip merchant partners (AU).
Team social events, epic offices, free breakfast daily, and weekly free lunches (Sydney and Melbourne).
Be a part of a team that reflects the diversity of our customers
We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.
Equally, we're committed to ensuring our recruitment processes are accessible and inclusive.
Please let us know if there are any adjustments that need to be made to ensure you have a fair and equitable experience.
And finally...get to know us
Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people-centred products that bring customers and merchants together.
Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.
We're proud to be a values-led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do.
We are a proud 2024 Circle Back initiative employer and will respond to every applicant.
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