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Customer 1:1 Marketing Specialist
vor 2 Monaten
Take the next step.
Be part of something bigger at Suncorp.
Customer 1:1 Marketing Specialist - Fixed Term Contract Responsibilities: Execute needs-based 1:1 automated event and trigger-based marketing programs to grow customer lifetime value and revenue generation.
Assist with defining and automating 1:1 marketing & personalised communication programs.
Support Brand Marketing and CX teams with 1:1 customer marketing programs.
Assist with developing new capabilities, MVPs, and future needs for customer 1:1 marketing.
Identify and integrate new sources of data to drive program insight and effectiveness.
Key Accountabilities: Execute 1:1 marketing to support brand, financial and customer objectives.
Execute frameworks and processes for automated customer programs, e.g., Onboarding, Remarketing, Renewals.
Implement audience and trigger-based programs in collaboration with broader Customer Marketing.
Ongoing optimisation of 1:1 comms programs.
Execute test and learn programs to drive marketing effectiveness of existing campaigns and programs.
Execute key retention strategies.
Integration of key analytical models into programs.
Develop ongoing new strategic initiatives for the 1 to 1 Marketing programs.
Maximise ROI of 1:1 comms programs.
Lead the sharing of insights and experience to relevant workgroups on best practice customer lifecycle programs.
Self-service within 3rd party marketing automation tools like Salesforce, Responsys, or Adobe in conjunction with 1:1 Enablement team.
Work collaboratively with Digital and wider Customer Marketing teams to deliver seamless customer experiences.
About You: Tertiary Degree in Business or Marketing (Mandatory).
3+ years marketing experience in a similar environment (either Client or Agency side) with a focus on direct marketing and/or customer marketing.
Key Capabilities: Direct marketing processes – including mail, OTM, e DM, SMS, and content.
Understanding of analytics and marketing automation technology.
Highly effective communication and consulting skills.
Strong relationship building skills.
A results-driven outlook with proven ability to deliver.
Planning, organising and attention to detail.
Developed problem-solving and analytical skills.
Enthusiasm for marketing data to identify opportunities & threats.
Exposure to ROI marketing management.
Ability to manage an allocated budget.
Skilled in coordinating with external parties.
Some HTML knowledge or experience.
Understanding of marketing automation and tools like Salesforce, Responsys, or Adobe.
What we can offer you: Discounts and offers on a range of insurance products.
A range of flexible working and leave options.
Invest in your brighter future with ongoing study support and career development programs.
Give back to our communities with payroll giving, donation matching, and paid volunteer leave.
Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.
Advertised: 09 Oct 2024 AUS Eastern Daylight Time Applications close: 16 Oct 2024 AUS Eastern Daylight Time #J-18808-Ljbffr
