Digital Marketing Manager

vor 1 Tag

Perth, Österreich Access Group Vollzeit

Digital & Search Marketing (Marketing & Communications)
Full time
Access Group Australia have the nation's largest privately-owned fleet of access equipment.
Our core business facilitates the hiring, selling, servicing and transporting of elevated work platforms including scissors, boom lifts, telehandlers and forklifts to the construction, material handling and mining sectors.
We have a strong team of employees who work in a fast-paced, high-performing, collaborative, and entrepreneurial environment.
Due to growth within our Marketing Department, we have a new opening for a Digital Marketing Manager to join our high performing team. The Digital Marketing Manager will play a pivotal role in managing and optimising all digital assets for Access Group.
Working with a team of web developers, SEO and SEM specialists and graphic designers, this role will develop, implement and optimise the digital strategy to enhance return on investment across multiple brands and platforms.
Reporting to the Chief Marketing Officer, you will be at the forefront of Access Group's digital transformation, leading the way in Ecommerce, Marketing Automation and Conversion Rate Optimisation projects. Other key responsibilities will include:
Work with the Chief Marketing Officer to develop and implement the digital strategy across Access Group's range of brands and digital assets.Oversee and execute our digital transformation, focussing on Ecommerce platforms and leveraging the latest technologies to improve digital return on investment.Build our composable marketing technology stack, focusing on modular, scalable components to meet our digital marketing requirements.Forecast and manage the digital marketing budget, identify trends and insights, and optimise spend and performance based on insights.Brainstorm new and creative growth strategies.Manage and empower the digital marketing team to achieve results.Collaborate with consultants, agencies and other vendor partners.Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate.Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Use data and analytics to make informed decisions and optimise digital campaign performance.The successful candidates will be individuals who will honour our core values of People, Safety, Respect, Communication and Continuous Improvement - in addition to this they will have: Minimum 4 years experience in a similar role with proven track record of digital ROI improvement.Experience working with multiple brands and digital assets at once.Demonstrated experience in leading teams.Highly experienced with GA4 and GTM.You have a keen eye for emerging digital marketing technologies, trends and algorithm changes.Bachelor Degree or formal education in Marketing, IT, or related field.Proficiency in platforms such as Google Ads & Bing Ads (Google Ad Certification desirable).Strong analytical and critical thinking skills.The Benefits of Joining Access Group: A competitive remuneration based on your experience and qualifications.The opportunity of working for a well-established, energized, and rapidly growing organisation.A positive workplace with an ongoing commitment to continuous improvement.Inspirational leadership, that is eager to help you succeed.Employee rewards program with quarterly rewards.On-going external training to maintain professional development.How to Apply: This role is an excellent opportunity to work in a progressive and dynamic team within a secure and stable industry.
If you feel you have the experience, ability, and skills, we want to hear from you
Click "Apply Now" and upload an updated copy of your resume.
At Access Group, we recognise that we are strengthened by diversity.
We are committed to providing a work environment in which everyone is included, treated fairly and with respect.
We are an Equal Opportunity employer and encourage women and Indigenous candidates to apply.
****Please Note: only candidates with the right to work in Australia will be considered for this role****
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