Product Marketing Manager
vor 2 Wochen
Together We Explore – Product Marketing Manager It's not every day you find a place that gives you the opportunity to build a career as individual as you.
At ITW, anything is possible.
We're looking for self-starters - driven people who are curious about the world and always looking for ways to add value and make continuous improvements.
Our success comes from our culture of collaboration, so if you've got the ideas, we've got the team who will support you every step of the way.
ITW is a Fortune 300 company operating in nearly every corner of the globe.
This role works with some of the premium brands in the hardware and construction products industry, such as Zenith, Lane, Paslode, Pryda and Ramset. The Product Marketing Manager will lead the fixing & fastening product marketing team to deliver profitable and sustained above market growth by building market-leading brands.
Your key focus will be developing and launching new products through customer back innovation by leading customer discovery, insight generation, value proposition and business case development, product lifecycle management, go to market plans and shopper marketing.
The Impact You'll Make; Customer Discovery and Insight Generation - Generate insights to identify and prioritise innovation and growth opportunities.
Lead the customer discovery process uncovering end user pain points, jobs to be done and purchase drivers.Ease of Shop - Drive category growth and sales conversion by reducing walk away rate and improving ease of shop.Strategic Category Management - Support the development and implementation of an insight-led category management approach.Product Line Simplification (PLS) - Develop and lead a business wide process for identifying, reviewing, and recommending actions to address poor performing products.Portfolio Optimisation and Product Lifecycle Management (PLM) - Support the development of and lead a quarterly portfolio review and strategy meeting.Brand Strategy - Drive the development and execution of brand strategy within the designated category.Front to Back (FTB) and ITW 80/20 Process - Provide the Consumer Leadership Team with data, insights, and project management to support the ITW Front to Back (FTB) process.Price Positioning and Relativities - Review and recommend pricing strategy including price positioning of products.Product Launches - Oversee internal and external launches to ensure go to market plans are executed with excellence.About you: At least 10 years of relevant experience in marketing, innovation, insights, product management or product marketingAbility to build and maintain strong internal and external customer relationshipsProven track record in marketing, innovation and category managementDemonstrated experience in executional excellenceCollaborator with strong stakeholder engagementHigh Standard of oral and written communicationIntermediate/Advanced Microsoft Office SkillsExperience diagnosing and resolving complex problemsExperience leading a team of product managers / marketersAdditional Information: Illinois Tool Works is an equal employment opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability.
We're open to discussing flexible work options for this role.
If you're ready to roll your sleeves up and work with a team making an impact on the world, build your career at ITW.
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