Buscojobs | Tideri Jobbörse | Senior Manager, Product
vor 1 Monat
Senior Manager, Product & Content Marketing
Job Type: Permanent
Application Deadline: 30 November 2024
Department: Marketing
Location: Sydney, Australia
Reports To: Head of Marketing - Australia and Regional Lead, Brand & Insights, APAC ex Japan
Level: 6
We're proud to have been helping our clients build better financial futures for over 50 years.
Join our Marketing team and feel like you're part of something bigger.
About your team
The purpose of the role is to provide product marketing and content to support our local business, marketing strategy, and objectives.
You will be responsible for producing and editing engaging content that is differentiated and best in class.
About your role
You have worked in funds management in Australia, with a strong understanding of distribution channels and how they consume content.
You will be passionate about marketing and will put the client at the center of everything you do.
You enjoy working in a team environment and have a passion for writing.
You possess strong technical knowledge of asset classes and products and can simplify complex topics.
Product Marketing:
Generate new and differentiated content including fund flyers, infographics, presentations, and videos that align with our product and competitive positioning.
Adopt and drive a digital-first approach across our client communications.
Develop strong relationships with local Marketing, Sales, and Investment teams to ensure all content aligns with business needs.
Write and edit content for digital and traditional marketing/communications programs, including online and eDM campaigns, websites, advertisements, sales flyers, digital banners, video scripts, market/asset class outlooks, and fund updates.
Review ongoing usability tests to gauge content effectiveness and optimize by presenting ideas for new content angles, formats, headlines, and post types.
Make recommendations based on data and analytics, working with content owners to revise and measure content and marketing goals.
Content Marketing:
Write and edit content for digital and traditional marketing/communications programs, such as online and eDM campaigns, websites, sales flyers, banners, video scripts, market/asset class outlooks, and fund updates.
Deliver timely, topical content through to advisers, investors, and institutions via regular and ad-hoc EDMs, webcasts, videos, social media, and sponsored content to provide market-leading insights and thought leadership.
Work closely with content partners (Livewire, Firstlinks) to bring thought leadership to market and drive product campaign propositions.
Manage external agencies to produce digital-first, engaging content across various formats, such as video, interactive brochures, infographics, animations, and illustrations.
Monitor content KPIs to ensure engagement measures are met and continuously improved.
Work with regional teams to ensure consistency and efficiency of content produced offshore, identifying opportunities for use in Australia.
About you
At least 7 years of product marketing experience or investment writing experience within the financial services industry.
Strong understanding of asset management firms, investment markets, asset classes, product categories, and distribution strategies preferred.
An ability to turn complex technical product and investment concepts into concise marketing, sales, and educational communications.
Experience in the digital landscape in Australia with a clear understanding of digital content engagement and measurement principles.
Feel rewarded
We'll offer you a comprehensive benefits package, value your wellbeing, support your development, and provide flexibility about where and when you work.
It's all part of our commitment to making you feel motivated by your work and happy to be part of our team.
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