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Market Development Manager
vor 2 Wochen
Role Purpose (Why does the role exist?)
The Market Development Manager actively contributes to Audika's brand awareness and lead acquisition strategy through:
#LI-HYBRID #LI-TS1 #audika_Australia
Driving leads to identified priority clinics through grass-roots, community based engagement activities
Own specific market development projects to drive leads as required through cross-functional collaboration
Key Accountabilities
Regional Marketing – Priority Clinics
Develop and oversee the implementation of geo-targeted, hyper local marketing campaigns for priority clinics that raise awareness and enable community engagement and outreach programs to1 raise the profile of our clinics and clinicians, develop relationships in their local area and ultimately drive quality leads (hearing tests) into the clinics
Empower priority clinics and operations teams with training on the local area marketing framework, provide expert advice, brand tools and event toolkits, and assist with on-the-ground implementation as required
Adapt national marketing campaigns and activity to local needs and preferences
Build and maintain positive and constructive relationships with key stakeholders
Monitor and report on the performance of priority clinics marketing, analyzing key metrics such as leads and customer acquisition from activity
Project Management
Generate leads by managing market development projects aligned to achieving key business priorities and embedding through operations
Act as the conduit from Marketing to Sales and Operations and Clinical Training and Education, providing advice, information and support on marketing and solutions
Partner with our events company as required
Evolve the current local area marketing framework, tools and toolkits in line with learnings and best practice
Other
Accurate and timely management of budgets, lead forecasting and internal communications
Ensure that the bills of vendors or suppliers are well scrutinized and payments are made
Analytical mindset, with the use of data to drive constant improvement of strategies and activations.
Ability to deliver measurement and evaluation plans for all activities undertaken
Support the broader marketing team with learnings, competitor and local insights
Qualifications
Essential: Undergraduate degree (Marketing, Communications, Events or business)
Skills and Abilities
Superior stakeholder management skills and an ability and willingness to work cross-functionally to find solutions and drive results
Knowledge of the hearing industry and working with Health Care Professionals (HCPs) – desirable
Regular domestic travel will be required for this role
Advanced project management skills
Strong understanding of retail businesses and what it takes to win in this space
Working knowledge of lead capture and CRM tools
Willingness to develop an understanding of local markets, consumer behaviour and regional trends
Effective verbal and written communication on all levels and both internally and externally
Demonstrated ability to successfully leverage insights in the development of marketing programs
Skilled at developing measurement and evaluation programs experienced at optimising programs/ activities on the back of results achieved
Experience
Min 5 years of experience in Market Development / Local Area Marketing
Experience working with strategic partners in other organisations
Experience within retail sector highly desirable
Experience planning and executing marketing and events
Who is Audika?
Audika is part of Demant, a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss.
Worldwide the group employs more than 17,500 staff in more than 30 countries and distributes hearing healthcare and intelligent audio solutions to people in more than 130 countries.
In Australia, Audika has over 200 clinics who provide hearing services to our valued clients.
We strive to put hearing care on the health care agenda and to improve the quality of life of people living with hearing loss.
