Aso Coordinator

About Us: Principle Media Group (PMG) is hiring an ASO Coordinator who will be working on site with our client, a tier 1 betting company.PMG is a professional services business that specializes in media. Our core purpose is to build business outcomes through the strategic application of media. We believe that competitive intensity exacts value for our clients and fuels market share. Every person that joins the team is part of something bigger—an ecosystem of insight, planning, and decision-making striving to better the outcomes of our clients every single day.Our client is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies by creating an innovative entertainment brand, trailblazing products, and best-in-class platforms that deliver great experiences to customers.About the role: We are looking for an ASO Coordinator to work within the Performance App Team at our client. You will deliver the ASO strategy and provide insights and analysis on app store performance. You will be responsible for delivering actionable insights and highlighting optimization impacts to the team and wider business.Responsibilities include:Working with internal stakeholders to deliver the ASO strategy ensuring all relevant materials and inputs have been delivered and executedCollaborating with the Performance App Team to develop meaningful reports to articulate the impact of our strategy in a consumable and timely fashion through the use of dataWeekly and monthly reporting against KPIsEnsuring creative strategy is aligned to compliance requirementsEnsuring all assets are prepared on time, to spec/strategy, and to scheduleWorking with the Studio to design and deliver the end-to-end creative processSkills and Experience:At least 1 year of experience in SEO or ideally ASO marketing is preferredExperience using Ad Serving technologyBackground in campaign setup and managing the QA processKnowledge of Web & App tracking as it relates to media campaignsAbility to complete campaign analysis, gaining insights to better understand existing performance and identify new opportunities and trends
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