Mechanical Solutions Inc. | Go-To-Market Manager
vor 2 Wochen
A Bit About Us
EventsAir is a leading provider of award-winning event management software to organizers of in-person, hybrid and virtual events.
As a technology leader with a long 30-year heritage in the event-tech industry, our platform and services are trusted by more than 1100 professional event planners globally.
Capable of supporting small corporate events to large multi-faceted conferences and exhibitions, EventsAir has been used for some of the world's most demanding events including the Rugby World Cup, London Olympics and Birmingham Commonwealth Games.
Having secured major investment from private equity firm, The Riverside Company, EventsAir is continuing to expand and accelerate its global presence in the event-tech marketplace, and we invite you to be part of this extraordinary journey.
Purpose of the Role
The Go-To-Market (GTM) Manager is responsible for executing the company's go-to-market strategy, driving alignment across sales, marketing, and product to ensure successful delivery of revenue outcomes.
This role focuses on sales enablement, competitive intelligence and cross department collaboration to deliver the successful launch of new products and features.
Acting as a key liaison between teams, the GTM Manager ensures the seamless integration of campaigns, tools, training, processes and strategies into market execution.
Key Responsibilities
Strategy and planning Develop and own the go-to-market plan aligned with strategic business priorities to drive profitable initiatives with measurable customer impact.
Partner with stakeholders to implement tactical campaigns and initiatives which achieve revenue goals, customer satisfaction and retention.
Define and track success metrics for all GTM initiatives to ensure effectiveness.
Sales enablement and communication Manage and deliver sales enablement strategies including creating tailored tools, resources and collateral to support the sales team and enhance their effectiveness.
Work with marketing to deliver assets to support sales team including presentations, cheat sheets, FAQs, case studies, videos etc.
Design and execute sales communications plans for new products, features and services, ensuring clarity and consistency across all channels.
Design and deliver product training for sales teams to ensure they are prepared for market success.
Cross functional collaboration Partner with internal teams including marketing, product and sales to ensure alignment and effective execution of GTM strategies.
Collaborate with marketing to refine messaging, develop campaigns and align on GTM strategies.
Work with marketing and product to streamline all customer-facing materials and internal sales processes.
Campaign Planning and Execution Partner with marketing team to create integrated campaigns that drive awareness, lead generation, and revenue growth.
Develop product-focused content, such as webinars, blogs, and whitepapers, that supports customer acquisition and retention efforts.
Competitive intelligence and market insights Gather and effectively communicate competitive intelligence and customer insights to inform business and sales strategies.
KPI's General Overview
Successful execution of go-to-market plans aligned with business objectives.
Measurable improvement in sales readiness and effectiveness.
Engagement and adoption rates of sales tools and resources.
Revenue growth and customer retention metrics from implemented initiatives.
Timely delivery and quality of sales collateral and enablement programs.
What are we looking for?
Proven experience in sales enablement, go-to-market strategy, or a related role within a fast-paced environment.
Excellent communication skills, both verbal and written, with the ability to tailor messaging for diverse audiences.
Expertise in developing and delivering sales tools, resources, and training programs.
Strong project management skills, with the ability to manage multiple priorities and stakeholders simultaneously.
Proficiency with tools such as CRM and sales platforms (Zoho, HubSpot, Outreach, Zoominfo).
Collaborative mindset, capable of working effectively with cross-functional teams.
Experience in SaaS or other B2B technology.
Ability to engage and influence stakeholders at all levels of the organisation.
Bonus knowledge and skills
Experience in customer marketing or competitive intelligence.
What to Expect
Our marketing team are a friendly, social, and experienced group that values collaboration and creativity.
We take pride in owning our individual functions while coming together to tackle projects as a united team, always leveraging each other's expertise.
From weekly lunch outings (the local Korean food truck is a favourite)
to our carefully curated snack corner, we know how to enjoy our time together while staying focused on delivering impactful results.
Why Become an Airstar?
Fantastic flexibility.
Embrace true work-life balance with hybrid roles for everyone, regardless of your level or role.
Need to manage the school run or attend a milestone family event?
We've got you covered.
We don't like burn out.
Three bonus days to bridge the festive season, so you can recharge with loved ones.
We love socials
Quarterly socials on our deck (HQ Perk)
with great food and even better company.
Be a champion.
We love to champion and promote causes close to our heart.
Think: International Women's Day, R U OKAY?
Growbility.
Apply for side steps, up steps and secondments through different teams when role needs arise internally
Wellness Perks.
Healthy snacks, walking breaks, standing desks, and free flu shots at HQ.
Learn and develop.
A $1,000 annual Learning & Development budget to fuel your growth.
Work from almost anywhere.
Two weeks per year to work remotely from wherever inspires you.
Parental Support.
We provide extra maternity and paternity leave on top of statutory allowances, giving you precious time with your growing family.
In difficult times, our compassionate miscarriage and stillbirth leave policies offer support when it's most needed.
Struggling?
Access expert counselling through our Employee Assistance Program anytime.
Recognize and be rewarded.
Take part in our recognition program where you can earn points and vouchers for valuable work across your role and the business.
Don't just be a star, be an Airstar
Apply now through the link
#J-18808-Ljbffr
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