Insights Manager – Brisbane, Australia
vor 2 Wochen
Ready for a fresh, new career?
Look no further because one of the world's most iconic brands can help you get there. Why Join Us? At Subway, "better" is baked into our DNA.We are a brand that believes in continued improvement … in our lives, our businesses, and our planet.
From thehandshake that started our very first sandwich shop to earning our position as one of the world's leading restaurant brands, we've always embraced change and the path ahead.
And today, we're making better living way easier.
Our purpose is about more than the food we serve in our restaurants.
It's centered onfueling healthy businesses and healthier lives.
It is one of the most exciting times to join the Subway team and contribute to our transformational journey.
About the Role: The Insights manager will be tasked with being the impartial voice of the consumer by providing actionable insights that help to inform and guide a variety of initiatives across the Subway APAC business that, ultimately, ladder up to a regional and broader business strategy.
This position will, under the guidance of, and in collaboration with the Director of Insights, EMEA & ANZ, be responsible for playing a leading role in projects covering both brand and product research, across the Australian & New Zealand market.
The ideal candidate should be well versed in brand health/equity tracking and syndicated research (e.g IPSOS, Circana, Nielsen, Kantar) as well as in designing and managing the execution of, and reporting on product research - specifically sensory testing/CLTs, sampling, idea screening and concept testing.
Experience of managing third party research partners would be advantageous.
If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.
Responsibilities include but are not limited to: Plays a leading role in the development and implementation of custom consumer research from start to finish including but not limited to; issues identification and study design, vendor briefing and selection, screener and questionnaire development, securing of stimulus, research quality control, delivery (on time and within budget); analysis and communication/presentation of actionable results to stakeholders.Manages the end-to-end innovation research process, from thematic testing through to sensory testing.
This will entail vendor selection, study design, communication with the culinary team on stimulus and logistics, screener and questionnaire development, research quality control and delivery (on time and within budget); analysis and communication/presentation of actionable results to key stakeholders.Leads the day-to-day management of the Regional Brand Equity Tracking program, working in partnership with vendor to ensure the business has a clearunderstanding of performance drivers for Subway and competitors, and that learnings are communicated simply and consistently to stakeholders throughout the local markets, the region, and wider business.Day to day management of Subway's consumer panel data provider, responsible for monthly market share reporting.
Uses data to analyze and report on category dynamics and trends, as well as competitor performance.Manages multiple teams of research vendors.
Responsible for research vendor selection and onboarding, quality control and report delivery (on time and at budget).
Proactively spots opportunities to get better value, improve the quality of thinking and the impact of vendor work on the Subway business.Identify and closely monitor consumer trends from both inside and outside the category, sharing these with internal teams as applicable.Present thoughtful, actionable insights to Marketing leadership and cross-functional teams on a regular basisSkills & Abilities: Bachelor's degree and 4+ years of related experience.Ability to work independently in a fast-paced, cross-functional team environment; must juggle multiple projects at once and remain flexible as priorities may change based on business needs.Understanding of the principles of Brand Equity Tracking, including means of measurement, as well as the use & interrogation of consumer panel sourced data (e.g.
Circana CREST or Kantar Worldpanel) Proficient in joining the dots between multiple data sources to tell a clear, compelling story of category, competitor and brand performance.Development of research briefs – including definition of sample - and experience identifying optimal means of addressing the briefCreativity in suggesting out-of-the-box research solutions that are best suited to solve business challenges.Ability to analyze large amounts of information and utilize multiple data sources to mine insights.Strong presentation and written communication skills required.Must be detail oriented.Food service/restaurant industry knowledge a plus.Experience in consumer insights or market research required - be that from a client, or agency-side role.Consistently looks for opportunities to optimize research methods/solutions as well as pull in supplemental tools for added value.Strong problem-solving skills.Ability to identify and present viable solutions to research or business challenges that arise. #J-18808-Ljbffr
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