Senior Marketing Specialist- Apac

vor 2 Wochen

Sydney, Österreich Wolters Kluwer N.V. Vollzeit

Senior Marketing Specialist- APACJob Summary The Senior Marketing Specialist- Growth Marketing is responsible for developing, executing, and measuring all lead generation campaigns to drive qualified leads into the pipeline across APAC (Australia, New Zealand, Singapore, and Malaysia).
This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis and will work with the local Marketing and Sales teams to build compelling campaigns that drive results.
Works individually or with a team to lead demand generation strategies and initiatives through multiple channels and is expected to monitor, analyze, test, and continually refine all components of campaign lifecycles as well as nurture target audiences, showcasing thought leadership and building brand loyalty with clients and prospective clients.
The role will be part of the broader North American and APAC teams and will be expected to sometimes work outside the standard hours. Responsibilities: Develop strategy and execute Marketing campaigns in a mix of channels to drive MQLs and ultimately revenue.Define and execute campaign strategy for the segment's portfolio of products including email, paid advertising, media, sales materials, and promotions and trade shows while maximizing ROI.Conduct sub-segmentation analysis around persona needs and buying preferences.Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.Provide direction to Content Marketing Manager(s) for the development of press releases, case studies, testimonials, insights, etc.
to increase market awareness.Collaborate with the Events Specialist to select and prioritize relevant trade shows for the segments and provide strategic directions to sales.Work closely with Product Management to establish the segment marketing plan, revenue forecasting, campaign priorities, and relevant pricing strategies and tactics.Develop marketing plans informed by a deep understanding of assigned market segments and actively monitor, communicate, and act upon changes relevant to customer and competition.Proactively address sales and revenue variances for markets assigned – both short and projected long-term.Proactively identify and champion new revenue opportunities.Work with Sales and Product Management to develop relationships with key associations, core affiliates, and other third parties.About You: Bachelor's Degree in Marketing, related field, OR equivalent.4+ years of business experience.Competence with marketing to professionals in a B2B environment; specific exposure to tax, accounting, or legal is a definite asset.Experience with Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).Demonstrated ability to identify, recommend, and position products to optimize revenue potential.Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization.Ability to work independently and in a team environment in a positive and supportive manner.Strong analytical, problem-solving, and decision-making skills.Ability to manage multiple projects simultaneously and achieve goals without conflict.Creative, flexible, and inquisitive with strong initiative and self-motivation.Excellent follow-through, attention to detail, and time management skills.Please note – education, employment verification, reference checks, and criminal background checks will be administered on suitably qualified candidates.Our Values Wolters Kluwer continuously strives for an inclusive company culture in which we attract, develop, and retain high-performing, productive, engaged, and diverse talent to deliver on our strategy.
As a global company, having a diverse workforce from different backgrounds, nationalities, races, genders, gender identities, ages, sexual orientations, physical disabilities, religions, expertise, and talents is of the utmost importance.
We pride ourselves on our culture, which promotes inclusion, accessibility, and flexible working arrangements.
Culture and Benefits We care for our people and as part of that, we offer:Flexible Working Arrangement – promoting work-life balance.Learning and Development opportunities.Access to health and wellness programs.Insurance Options.Parental leave benefits that exceed legislative requirements.The opportunity to work within a global organization with experienced leaders. #J-18808-Ljbffr

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