Head Of Marketing, Australia

vor 4 Wochen

Sydney, Österreich This Is An It Support Group Vollzeit

Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom, and healthier lives through the use of our Omnipod product platform. In the last two decades, we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it
Position Overview:Insulet is seeking a motivated and experienced Senior Marketing Manager with both HCP & Direct-to-Consumer Marketing experience. Reporting into the Country Manager, the Marketing Manager is responsible for customer acquisition, audience lead generation, engagement, retention strategies & direct management of agency partners for the Omnipod brand in Australia, which includes management of budget. A key objective of the role is to develop and implement the short and long-term strategy to continue building the Australian brand & product launch to deliver consistent growth.
Key ResponsibilitiesDevelop integrated marketing strategy and implementation plans for Brand and product launch. Maintain our global lead by delivering targeted localised online and offline strategies that adhere to our global brand strategy and resonate locally in the Australian market.Responsible for developing the long-term strategy (3-5 years) for growing the Diabetes portfolio across new segments in Australia.Has strong digital marketing experience and understanding. Develops the overall digital marketing strategy, manages and oversees all digital marketing campaigns, including SEO, SEM, social media, email marketing, etc.Analyse key performance indicators (KPIs) to measure the success of digital marketing efforts and make data-driven decisions.Collaborate with cross-functional teams to ensure alignment of digital marketing initiatives with overall business objectives.Build insights and knowledge of the customer and market and communicate this internally. Create and drive successful customer-oriented marketing plans.Develop and lead the execution of integrated commercial launch and market development plans in the Australian Diabetes Technology space, including core strategies, tactics, financial objectives, and budgets.Lead and deliver overall brand management for Australia. This includes a mix of marketing programs to drive key brand performance metrics such as sales, awareness, and equity.Design and manage lead generation, nurture, and retention strategies across online and offline channels in all parts of the customer journey, and across supporting stakeholders and ecosystems.Lead growth and development of all marketing channels - email, CRM, paid search, SEO, affiliates, partnerships, advertising, direct mail, promotions, events, social media.Develop community strategy to improve engagement and awareness of the brand and product.Drive business development by identifying new partners, channels, and/or testing new media.Test, track, and refine all strategies and tactics using data and analytics.Oversee adherence to internal/external approval and compliance processes.Champion the brand within the business, ensuring creative output is of the highest quality, meets brand needs, and is produced efficiently and cost-effectively.Develop and manage the digital marketing channels for healthcare professionals, patients, and healthcare providers supporting the digital strategy.Identify key opinion leaders and drive programs to deliver thought leadership for the brand, ensuring research and identification of strategic marketing opportunities, new channel strategies, partnerships, and alliances with a view to acquiring and converting new customers, solidifying brand positioning.Manage budget for the Marketing function, be responsible for allocating and monitoring spend to ensure the budget is optimized and cost savings identified.Key Decision RightsThe candidate will be responsible for key product portfolio decisions as well as championing the product, promoting understanding across the business, highlighting needs and issues and driving.Required Skills, Behaviours and CompetenciesBe confident & articulate when managing external partners like external agencies and internal stakeholders.Strategic, creative, energetic, collaborative, analytical & critical thinker, have a growth mindset and be open-minded.Ability to lead and inspire a team.Exceptional communication skills both written and spoken, with the ability to influence without authority, including demonstrated experience gaining senior leader perspectives and support. Familiarity with complex, competitive markets preferred.Ability to connect to the patient experience.Project Management ability.Build relationships globally/EU with Marketing professionals and leaders. Work cross-functionally and in a matrix environment with colleagues in all supporting functions.This is a Healthcare/patient-facing role where the candidate must be able to credibly work with a range of Healthcare Professionals and Patient Organisations.Anticipates the needs of the market by understanding key dynamics including clinical trends and builds insights, knowledge, and understanding of your Country/Region and local healthcare.Education and ExperienceBachelor's Degree in Marketing/Business, MSc or MBA preferred.10-15 years' marketing experience through traditional and digital channels and platforms, building online communities, confident tweaking and iterating using digital metrics and data.Working with healthcare / health & wellness brands highly regarded but not essential.Additional InformationThe position can be hybrid or in-person at our Sydney office. The preferred location is Sydney.Travel is estimated at 15% but will flex depending on business need.NOTE: This position is eligible for hybrid working arrangements (requires on-site work from an Insulet office at least 1x/week; may work remotely other days). #LI-Hybrid

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