Lead Retail | Loyalty
vor 3 Stunden
Direct Marketing & CRM (Marketing & Communications)
About the role
As the Loyalty & CRM Manager for this Fashion Client, you will play a pivotal role in developing and implementing the customer loyalty and customer relationship management strategies.
Based in the Melbourne head office, this full-time position will see you leading the design, execution and optimisation of the Loyalty & CRM initiatives to drive customer retention, engagement and lifetime value.
What you'll be doing
Develop and manage the customer loyalty program, including the creation of compelling offers, rewards and VIP engagement activities Oversee the end-to-end CRM lifecycle, from data collection and segmentation to campaign planning, execution and performance measurement Leverage customer insights and analytics to identify opportunities to enhance the customer experience and drive loyalty Lead the creation of personalised, multi-channel marketing campaigns that nurture customer relationships and encourage repeat business Collaborate cross-functionally with the marketing, digital, and product teams to ensure a cohesive, customer-centric approach Monitor campaign performance and optimise strategies based on data-driven insights Stay up-to-date with industry trends and best practices in loyalty and CRM What we're looking for
3 + years of experience in a Loyalty or CRM-focused role, ideally within the retail or consumer goods industry Demonstrated success in developing and executing customer loyalty programs and CRM strategies that drive measurable business results Proficient in customer data analysis, segmentation, and campaign optimisation Excellent communication and stakeholder management skills, with the ability to translate complex data into actionable insights Strong project management skills and the ability to juggle multiple priorities in a fast-paced environment Passion for customer experience and a deep understanding of customer behaviour and expectations Previous experience working with Salesforce systems What we offer
This fashion business is committed to providing its employees with a rewarding and enriching work experience.
In addition to a competitive salary, you'll enjoy access to ongoing professional development opportunities, and wellbeing benefits, and a collaborative, supportive team environment.
If you're looking to take the next step in your career, we encourage you to apply now.
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