Senior Manager, Paid Media
vor 1 Monat
Are you ready to be a big part of something big? At carsales, we're all about making buying and selling a great experience.
For 25 years we've been evolving with the new economy to help people choose how they move today and tomorrow.
When it comes to your career, we want to provide big opportunities to help you make a big impact.
But for this to be possible, we strive to feel small.
Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.
Not something you'd expect from one of the country's biggest tech companies, is it?
And one of the best parts?
We give you the autonomy to choose the working location that best suits your lifestyle – Office, Hybrid or Anywhere.
What's on offer: A place where you can move your career forward, where you'll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.We're a certified Great Place to Work, Family Friendly Workplace and WGEA Employer of Choice.The support of a highly engaged, high-performing team including a leadership team you'll actually have face time with.22 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender transition leave.Job DescriptionWhat you will be doing As the Senior Manager, Paid Media, you will be a core member of the Growth Marketing team and will be instrumental in building, leading and driving our digital and above the line paid media strategies.
You will be a hands-on paid media expert with an inquisitive and growth mindset, constantly looking for growth and testing opportunities to deliver commercial outcomes.
You will bring an advanced understanding of paid media activities across all core channels and platforms, such as, but not limited to, SA360, DV360, Meta, and ATL Media Buying.
This role is a unique opportunity, combining strategy and hands-on tactical execution, and the ability to shape the direction of our paid media strategy and team.
Lead, execute and manage best in class, high performing digital media campaigns, from strategy to execution through all relevant channels and media buying methods.
This includes, but is not limited to: Paid Search (SA360), Meta Ads, DV360 and other Programmatic platformsIn collaboration with the broader marketing team, in particular the brand, creative and analytics team, strategize, lead, execute and manage best in class, high performing Above the Line marketing campaigns through all relevant media buying methods and channels, such as OOH, Radio, and TVBuild and manage relationships with key partners, including but not limited to: Google, Meta, Programmatic Platform Partners, Media Networks, Partners and AgenciesSeek out and identify innovative media opportunities and look to implement and test these to drive commercial outcomesWork closely and collaboratively with the marketing data analytics team, reporting on performance against targets and to uncover growth opportunities and actionable insights aimed at delivering continuous improvementWorking side by side with the App Strategist, build, execute and manage our app growth and retention plansWorking in collaboration with the marketing automation team to build cross-channel customer journeysProactively source external and internal audience and market insights to inform program planning and directionOwn and manage a constantly evolving a/b testing roadmap that considers audiences, bidding, creative, new ad formats, new channels, landing pages and more, to constantly optimising campaigns to their objectivesWork in collaboration with the in-house creative team to ensure campaigns are utilising effective and optimised creative that cut-throughLead, manage and develop a high performing team of SMEs in performance and brandperformance marketing, as well as app strategyChampion and be the leading subject matter expert in paid media, both ATL and BTL across the business – work with the marketing team and the broader business to ensure we are at the forefront of paid media across brand awareness, performance, programmatic, brandperformanceStay across and share among stakeholders the latest paid media trends and industry developments, and adapt strategies where applicableQualificationsWhat we're looking for Certification and advanced experience with CM360, DV360, SA360, and Meta ad buying platformsProven record of advanced implementation of campaigns on all key paid media platforms, including DV360, CM360, SA360, Meta, TikTok, and others, in addition to performing or assisting in validation/audits on campaignsProven record of delivering end-to-end paid media strategies that have focused on driving direct business impactProven success record of delivering commercial results through media channelsProficient in data analytics and excelAdvanced Google Analytics 4 skills andtagging knowledgeExperience with audience segmentation through a CDP is favourableProven analytical and problem solving skills, with the ability to overlay commercial acumen and articulate paid media strategies to varying stakeholders with varying knowledgeA highly collaborative, problem solver who can see the big picture and think strategicallyExperience in managing and growing a paid media team, including digital and ATL SMEsAdditional InformationA few other things we want to let you know about... carsales is an equal opportunity employer and we prideourselves on fostering a diverse and inclusive workplace.
We encourage everyone of all ages, genders and backgrounds to apply.
If you're a candidate with a disability or youneed some adjustments to be at your best, let us know how we can provide you with additional support.We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work.
We are open to this conversation during our recruitment process - if you want to know more just ask.We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis.So come and join our team - because every role is a big role in our plans to go big.
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