Director - Digital Media Planning
vor 1 Monat
Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe.
Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age's 2023 "Agency Network of the Year." The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China.
Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year," Adweek's 2022 "U.
S.
Media Agency of the Year," and a shortlist for Campaign US's 2023 "Media Agency of the Year." Job Description Lead media discussions with the client.
Strong understanding of the digital platforms: Facebook, Ad Words, Programmatic, and Direct Buys.
Should be well-versed with planning tools like Comscore and Similarweb.
Awareness of emerging/new technologies that can be leveraged to drive brand salience.
Regular interaction with client/publisher for media planning/buying.
The candidate will need to understand the client business and short and long-term objectives.
Manage campaigns end-to-end depending on the business objectives.
Identify key audiences - sizing and profile using data points, to determine whether the given audience can achieve the client's business objective.
Identify placement opportunities - impact, non-impact, and oversee the ad operations - tracking, serving.
Set budget allocation - topline between different online platforms to meet the objectives.
Measure the results against the planned deliverables and conduct post-evaluation (to derive insights to be leveraged for the next campaign).
The candidate will need to develop a good working relationship with key publishers and networks.
Understanding of media concepts/terms, creative, and budget requirements.
Qualifications Solid grasp of digital marketing, especially a knowledge of digital media.
Knowledge of all aspects of Digital Media, including Search, SEO, SMM, Mobile, Programmatic, etc.
Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative, and budget requirements.
Ability to prioritize and multi-task, work successfully with teams, and work under pressure.
Strong communication, project management, and time management skills.
Working knowledge of Excel, Power Point, and Microsoft Word.
Additional Information Publicis Groupe Commitment to Diversity & Equity Policy: Publicis Groupe is deeply committed to diversity and inclusion in spirit and in action at every level of the organization.
It reflects our core values and embodies our purpose of building a great company enabling human potential.
We have a deep-rooted appreciation for how diversity of thought drives innovation, and we ground that value in a culture of collaboration and connected thinking.
Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate.
While fostering a work environment that is inclusive of all talent is a collective responsibility, it is leadership's job to nurture the career aspirations and goals of all our talent.
Promoting gender equality starts at the top and the Groupe will not tolerate anyone speaking for our organization who does not value the importance of inclusion.
Publicis Groupe works very hard to champion diversity and will continue to insist that each agency's leadership be champions of both diversity and inclusion.
Our Core values: VIVA LA DIFFERENC'E is based on the very aspect of celebrating differences.
Our strategy focuses on bringing together teams with diverse perspectives, disciplines, and experiences, because diversity of thought best serves our clients and their customers whom they aspire to impact.
Equal Employment Commitment: We provide equal opportunities to all our employees and to all eligible applicants for employment in our company.
We do not unfairly discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability, or any other category protected by applicable law.
When recruiting, developing, and promoting our employees, our decisions will be based solely on performance, merit, competence, and potential.
We shall have fair, transparent, and clear employee policies which promote diversity and equality, in accordance with applicable law and other provisions of this Code.
These policies shall provide for clear terms of employment, training, development, and performance management.
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