Lifecycle Marketing Lead
vor 3 Wochen
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place. How you'll make an impact: As a Lifecycle Marketing Lead, you will play a crucial role in supporting Xero's global small business lifecycle and engagement strategy to accelerate conversion, time to value and drive continuous incremental uplifts throughout our direct to small business channel. Reporting to our Lifecycle Marketing Manager of Small Business, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful. You'll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS. What you'll do: Use a human-centered design approach to map who our users are, what they need and design communication journeys that ensure every engagement point we have adds value. Work collaboratively with Digital Product, Content, Regional Marketing, Digital Media, Design and Analytics specialists to deeply understand the end-to-end customer journey in order to inform your recommendations to the communications experience in your lifecycle specialisation. Identify and provide requirements for appropriate customer research along the lifecycle journey to ensure we have actionable insights and are tracking and solving real customer problems. Use Salesforce Marketing Cloud to gain insights into our customer engagement behaviour that can help inform other areas of the business. Drive customer lifecycle programs that are commercially aligned to business goals and strategy. Ideate and drive optimisation and innovation within the customer journey. Lead end-to-end development and execution of project initiatives, within strict timelines and sequencing, through to post-analysis and continual improvement. Leverage data and qualitative/quantitative customer insights to define lifecycle initiative briefs, insightful hypotheses, creative and user experience. Confidently analyse experiment and journey performance, tying it back to the original objectives and hypothesis, report on results and share the metrics that matter most to our stakeholders and business. Ensure a breadth of experiments are launched and iterated against all lifecycle marketing levers; including but not limited to, content, timing, targeting, subject line, creative. Build communication journeys (eg off existing DEs or SQL), updating existing journeys and work with Marketing Automation Leads on more complex journeys that require advanced SQL. Building communications in SFMC (emails, SMS, push), adding personalisation within assets, using dynamic content, setting up batch sends and triggered journeys at scale. What you'll bring with you: Extensive experience in email marketing and/or marketing automation platform and digital experimentation. Deep understanding of human-centred design, service design or design thinking. Experience in Salesforce Marketing Cloud, Sales Cloud, SQL, AMPscript and Google Analytics. Excellent project management skills and ability to juggle multiple projects at once. Self-motivation, achievement oriented, innovative thinking, with the ability to thrive in a highly dynamic work environment. Ability to communicate with stakeholders the "why" for each project. A deep knowledge and understanding of audience data and segmentation. Fixed Term Contract: This role is a 1 Year contract role. Why Xero? Offering very generous paid leave to use however you'd like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you'll do the best work of your life at Xero.
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Lifecycle Marketing Lead
vor 1 Monat
Melbourne, Österreich Xero VollzeitThis is a Lifecycle Marketing Lead - Lead Nurture role with one of the leading companies in AU right now 🔥 -- Xero -- with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the 🚀 takes off.More About the Role at Xero 🧐🧐As a Lifecycle Marketing Lead, you will play a crucial role in supporting Xero’s global...
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Lifecycle Marketing Lead
vor 2 Monaten
Melbourne, Österreich Xero VollzeitHow you'll make an impact: As a Lifecycle Marketing Lead, you will play a crucial role in supporting Xero's global small business lifecycle and engagement strategy to accelerate conversion, time to value and drive continuous incremental uplifts throughout our direct to small business channel. Reporting to our Lifecycle Marketing Manager of Small Business,...
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Lifecycle Marketing Lead
vor 4 Wochen
Melbourne, Österreich Xero VollzeitHow you'll make an impact:As a Lifecycle Marketing Lead, you will play a crucial role in supporting Xero's global small business lifecycle and engagement strategy to accelerate conversion, time to value and drive continuous incremental uplifts throughout our direct to small business channel.Reporting to our Lifecycle Marketing Manager of Small Business, you...
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Lifecycle Marketing Lead
vor 2 Monaten
Melbourne, Österreich Roman Health Pharmacy Llc VollzeitXero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their...
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Xero | Lifecycle Marketing Lead
vor 3 Wochen
Melbourne, Österreich Tideri Jobbörse VollzeitHow you'll make an impact: As a Lifecycle Marketing Lead, you will play a crucial role in supporting Xero's global small business lifecycle and engagement strategy to accelerate conversion, time to value and drive continuous incremental uplifts throughout our direct to small business channel.Reporting to our Lifecycle Marketing Manager of Small Business, you...
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Lifecycle Marketing Executive
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vor 2 Wochen
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Head Of Lifecycle Marketing And Automation
vor 2 Wochen
Melbourne, Österreich Cbus Super VollzeitHead of Lifecycle Marketing and AutomationAbout CbusCreated by workers, for workers, Cbus Super is one of Australia's most successful Superannuation funds. For almost four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning...
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Head Of Lifecycle Marketing And Automation
vor 1 Woche
Melbourne, Österreich Cbus Super Fund VollzeitAbout CbusCreated by workers, for workers, Cbus Super is one of Australia's most successful Superannuation funds. For almost four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning fund we've been recognised for the benefits...
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Head Of Lifecycle Marketing And Automation
vor 1 Woche
Melbourne, Österreich Cbus Super Fund VollzeitAbout CbusCreated by workers, for workers, Cbus Super is one of Australia's most successful Superannuation funds. For almost four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning fund we've been recognised for the benefits...
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Lifecycle Marketing Manager
vor 1 Monat
Melbourne, Österreich One Pass VollzeitAre you interested in joining the dream team at Wesfarmers OneDigital?Good call.We're an exciting new digital enterprise with big ideas, supporting some of Australia's most trusted and iconic brands focused on making lives better for people all around Australia.We're well on our way towards bringing the best of digital and data possibilities together to...
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Marketing Advisor
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Melbourne, Österreich Cbus Super Fund VollzeitHead of Lifecycle Marketing and AutomationAbout CbusCreated by workers, for workers, Cbus Super is one of Australia's most successful Superannuation funds. For almost four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry. As an award-winning...
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Melbourne, Österreich Tideri Jobbörse VollzeitHead of Lifecycle Marketing and Automation About CbusCreated by workers, for workers, Cbus Super is one of Australia's most successful Superannuation funds.For almost four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry.As an award-winning...
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Lifecycle Marketing Manager
vor 2 Monaten
Melbourne, Österreich One Pass VollzeitAre you interested in joining the dream team at Wesfarmers OneDigital?Good call.We're an exciting new digital enterprise with big ideas, supporting some of Australia's most trusted and iconic brands focused on making lives better for people all around Australia.We're well on our way towards bringing the best of digital and data possibilities together to...
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Melbourne, Österreich Tideri Jobbörse VollzeitHead of Lifecycle Marketing and Automation About CbusCreated by workers, for workers, Cbus Super is one of Australia's most successful Superannuation funds.For almost four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry.As an award-winning fund...
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Lifecycle Campaign Manager
Vor 3 Tagen
Melbourne, Österreich Rea Group Ltd. VollzeitREA Group is not your average digital business.From humble beginnings in a garage in Melbourne's east in 1995, we have grown into a leading global digital business, specialising in property.With bold and ambitious goals, we are changing the way the world experiences property.No matter where you're at on your property journey, we're here to help with every...
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Lifecycle Manager
vor 1 Monat
Melbourne, Österreich Kikoff Inc. VollzeitKikoff is a high growth consumer fintech startup offering credit-building solutions that are affordable, accessible, and educational.Our core product, the Kikoff Credit Account, has helped over 1 million customers build better credit.Kikoff has been featured by Nerdwallet, Forbes, Buzzfeed, Business Insider, CNBC, and others; and our app has a 4.9 rating...
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Melbourne, Österreich Tideri Jobbörse VollzeitHead of Lifecycle Marketing and Automation About CbusCreated by workers, for workers, Cbus Super is one of Australia's most successful Superannuation funds.For almost four decades we've proudly represented those who help shape Australia, hard-working individuals who deserve to make the most of their retirement, no matter the industry.As an award-winning fund...
