Digital Experience Lead
vor 1 Monat
You might not have heard about Ingenia before, and we tend to fly under the radar.
Once you take a look into our dynamic, incredibly fast growing (ASX 200) business with a culture of creating community you'll be surprised by all the opportunities you'll find.
We are a leading Australian property group that own, operate and develop a fast-growing portfolio of Lifestyle communities (land lease communities) and holiday parks across key urban and coastal markets.
We employ over 1300 people across 120 parks and communities, with offices in the 3 eastern seaboard states.
Here at Ingenia, you can enjoy working within an organisation that genuinely cares for its people and is committed to creating communities where our residents and visitors can truly belong.
About the Role Ingenia is looking for a Digital Experience Lead.
This role will be responsible for managing the online journey for our customers by driving the strategy, design, and execution of digital experiences across Ingenia's digital platforms with a focus on the website and its performance.
The Digital Experience Lead will work closely with cross-functional teams, including marketing, operations and IT, to create cohesive digital solutions that align with Ingenia's strategic goals.
Responsibilities Develop and execute the digital experience strategy to support customer engagement, brand objectives, and revenue growth.
Lead the design and optimisation of user-centric digital experiences across all platforms, including websites, mobile applications, and other digital interfaces.
Deliver automation integration and stay on top of AI advancements.
Drive usability testing, customer feedback sessions, and iterative design improvements based on qualitative and quantitative insights.
Leverage A/B testing, customer feedback, and behavioural data to enhance digital experiences and improve conversion rates.
Identify opportunities for innovation and improvement within digital channels, promoting a culture of continuous enhancement.
Ensure end-to-end customer journey is considered and best practices are adopted across the portfolio – including a focus on consistency and standardisation.
Coordinate and provide regular reporting (analytics, optimisation, campaign performance).
Report on and adhere to digital budgets.
About You 5+ years' experience in digital marketing, UX/UI design, website design/development or similar.
Experience in user research, user-centred design methodologies, information architecture, wireframing, prototyping, and usability testing.
Coding experience in WordPress would be valuable.
Flexibility to adapt and respond to changes emerging in a fast-paced environment.
Experience in utilising marketing technologies such as Adobe Experience Cloud, Salesforce Marketing Cloud or Dynamics 365 and analytic tools such as Power BI, Datarama, Google Analytics.
Understanding of website cloud technologies such as Azure, AWS and Cloudflare or similar.
Some travel will be required to support front line team at events, expos, open days etc.
Culture and Benefits In return, we offer a competitive package, flexibility (including working from home for some roles), extensive training and development, career progression and generous reward and recognition programs including some amazing discounts at our Holiday Parks... so come join the team and apply now
We look forward to receiving your application.
Please note that to be considered for this role you must be able to work in Australia and provide evidence of working rights.
All employees of Ingenia Communities must undergo a National Police Check.
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