Buscojobs | Senior Brand Manager
Vor 7 Tagen
At PharmaCare, we are dedicated to enriching people's lives through improved health and wellness.
As an Australian born and built success story, we are proud of our heritage and remain a 100% Australian owned and family operated business.
We have built on our success at home, with sales and marketing operations in China and SE Asia, where we sell and market some of our well-known and trusted brands.
These brands include Nature's Way, Kids Smart, Bioglan, Sambucol, Redwin, Rosken, Norsca, Brut, Skin Doctors, Naturopathica, KP24, Promensil, BioMedica, Medlab and many more.
Our success comes from our performance led culture, and we want our people to succeed.
We encourage ownership and integrity with an entrepreneurial flair.
Based on the Northern Beaches, we live the life we promote.
We are family owned with a global reach; our products are found in pharmacies, supermarkets, department and variety stores all over the world.
Extras we know you'll love:
On-site 3 level gym with dedicated personal trainers and daily classes
Full time barista with free coffee and free smoothies
Generous monthly product allowance to support your health and wellbeing
Paid parental leave, subsidised health and salary continuance insurance
Onsite parking
Ongoing training and development programs
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Job Description
About the role:
The Senior Brand Manager is responsible for developing and launching new products and creating and implementing a successful strategic direction.
You will own and drive media plans and activations with specific focus within the digital space and will liaise closely with Sales, Supply team and Management.
The main responsibilities of the role are:
Drive the strategic direction of the brand
Manage and drive subordinates in reaching their goals and responsibilities
Manage A&P Spend and activities including Media
Drive brand direction through the internal sales force
Think outside the box to find new opportunities to grow the brand
Ensure profit targets are achieved and additional plans to drive profit are executed
Ensure competitiveness of the brand with external competition via our own marketing mix
Train / liaise with PharmaCare Sales team
Ensure compliance of all company policies and procedures
This is a full time in office role based in Warriewood, on Sydney's Northern Beaches.
Desired Skills and Experience:
About you:
Minimum 6 years marketing experience within the FMCG Food Industry / Pharmacy OTC and Complementary Medicines.
Minimum 3 years as a Brand Manager or similar.
Excellent organisation and project management skills, must be able to meet deadlines and work in a fast-paced environment
High level of accuracy and attention to detail
Solid communication and rapport building skills
Must be able to demonstrate strong experience of the NPD process – particularly project management
Experience in managing budgets and forecasting
Proven experience in development and execution of marketing and advertising strategies
Experience and involvement with trade shows and all it entails
A strong understanding of market segments, research and market data
A self-starter - must be able to work autonomously and have the drive to grow both portfolios – always looking for and identifying opportunities
Must be passionate about your portfolio
You will have managed successful DTC campaigns including TV and print
A 'can do attitude' with the ability to 'think outside the box' – to differentiate your brand from competitors
Sound PC skills and Intermediate skills in Microsoft applications
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