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Market Development Manager
vor 2 Wochen
Role Purpose (Why does the role exist?)
The Market Development Manager actively contributes to Audika's brand awareness and lead acquisition strategy through:
#LI-HYBRID #LI-TS1 #audika_Australia
Driving leads to identified priority clinics through grass-roots, community based engagement activities
Own specific market development projects to drive leads as required through cross-functional collaboration
Key Accountabilities
Regional Marketing – Priority Clinics
Develop and oversee the implementation of geo-targeted, hyper local marketing campaigns for priority clinics that raise awareness and enable community engagement and outreach programs to1 raise the profile of our clinics and clinicians, develop relationships in their local area and ultimately drive quality leads (hearing tests) into the clinics
Empower priority clinics and operations teams with training on the local area marketing framework, provide expert advice, brand tools and event toolkits, and assist with on-the-ground implementation as required
Adapt national marketing campaigns and activity to local needs and preferences
Build and maintain positive and constructive relationships with key stakeholders
Monitor and report on the performance of priority clinics marketing, analyzing key metrics such as leads and customer acquisition from activity
