Marketing Coordinator
vor 4 Wochen
The GIANTS are on an exciting journey both on and off the field. With teams in the AFL, the AFL Women's League and Super Netball competitions, the GIANTS truly are a club like no other.On field, the AFL team has quickly grown into one of the competition's most exciting teams with several players becoming household names across the country. Likewise, the on-field achievements of our AFL Women's and GIANTS Netball teams are seeing the club connect with more fans and followers than ever before.Off field, the club's exciting, innovative, and fresh brand is growing as it engages with members, fans, the community and key stakeholders across Western Sydney, Canberra and Nationally.The GIANTS AFL and AFL Women's teams are based at the club's elite training and administration facility in Sydney Olympic Park, with GIANTS Netball based adjacent at Netball Central.At the heart of our brand, there's a GIANT in all of us, is the belief that everyone is a GIANT and by living our values and commitments we will deliver on our purpose – To create a club like no other that delivers the best family entertainment, wins premierships and enriches the lives of people in Western Sydney, Canberra and broader communities.Job DescriptionPosition PurposeThe Marketing Coordinator role sits within the Marketing & Experience team. In this role, you will work in conjunction with the Head of Marketing and execute the annual GIANTS marketing and engagement strategy to drive fan development. You will assist in executing marketing and engagement activities considering all touchpoints of the consumer journey, including external marketing activities, internal stakeholder communications, match day planning and activations. The acquisition of new fans and deepening engagement with existing fans is at the core of this role.OverviewReports to: Senior Manager. Audience and AutomationOther Key RelationshipsInternal:Consumer TeamAFLW, AFL and Netball OperationsCommunity DepartmentCommercial DepartmentFootballExternal:AFLAFL NSW / ACTMedia PartnersCorporate PartnersRoles and ResponsibilitiesResponsibilities:Develop and coordinate integrated marketing campaigns across membership, ticketing, fan engagement, commercial partner integration and customer acquisition.Support in managing the relationship of media agencies.Work closely with AFL and AFL NSW/ACT on national and state-based marketing campaigns.Coordinate campaigns across digital channels including paid media, social and digital advertising.Measure and report on all marketing campaigns to ensure we are making ROI.An understanding of fan engagement strategies, user metrics, customer segmentation and data analytics.Support with the GIANTS junior engagement program, GIANTS Recruits. This includes external stakeholder engagement (AFL NSW), content creation, at-match activations, and platform development.Execution of cross-functional marketing activities, including creative, audience delivery, tracking, and reporting.Coordination, delivery, and reporting of media plans.Assisting the Merchandise and Licensing Manager with campaigns.Supporting special projects, including paid partner campaigns.Champion Tradable Bits campaigns across the GIANTS ecosystem.Desired Skills and ExperienceSkills and Knowledge2 years' experience in a marketing role.Proven experience in coordinating and measuring effective integrated marketing campaigns.Tertiary qualifications in Marketing, Business or related field.Highly creative with experience in identifying target audiences and creating campaigns to build awareness, increase consideration and attendance.Demonstrable experience with a wide range of marketing channels, including social media, SEO/SEM, CRM, email, and display advertising.GIANTS Commitments & ValuesEngage- We entertain in all that we do- We enrich ourselves and others by being open and accessible- We communicate and collaborate.Grow- We will build our club and our people- We strive for greatness- We celebrate our wins.Challenge- We hold ourselves and others accountable to the highest standards- We will innovate, create and lead- We are resilient.Respect- We celebrate our diversity and promote inclusion- We own our story to enhance our legacy- We are authentic and act with integrity in all we do.The GIANTS are proud to be an equal opportunity employer with a flexible and safe working environment. We do not discriminate against any applicant because of race, colour, national origin, sex, gender, disability, religion, marital status, parental status, nor any other protected personal characteristic.
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