Marketing Officer
vor 2 Wochen
About Us
Studywest Education Services is a leading educational consultancy dedicated to providing exceptional services to students seeking educational opportunities in Australia. We specialize in marketing strategies for educational institutions, organizing events that bridge the gap between students and their future educational paths, and collaborating with various colleges and universities. Our mission is to empower students by connecting them with the best educational resources and institutions.
Position Overview
We are seeking a highly organized and motivated Marketing Officer who is fluent in both Mandarin (native) and English (fluent) to join our dynamic team. The successful candidate will play a crucial role in providing marketing support and ensuring the smooth operation of our educational services. This multifaceted position involves marketing activities, event coordination, social media management, and collaboration with colleges and universities—all conducted in both Mandarin and English. The Marketing Officer will report directly to the Director of Studywest Education Services.
Key Responsibilities
Marketing
Assist in the development and execution of marketing strategies and campaigns in both Mandarin and English.
Collaborate with the marketing team to create compelling content for promotional materials in both languages.
Monitor and analyze the effectiveness of marketing efforts, providing recommendations for improvement.
Coordinate in-house training sessions and webinars for prospective students conducted in both Mandarin and English.
Event Coordination
Plan, organize, and execute educational events, workshops, and seminars (both in-person and online) for Mandarin and English-speaking audiences.
Coordinate event logistics, including venue bookings, catering, and audiovisual requirements.
Prepare event materials such as agendas, presentations, and attendee lists in both languages.
Assist in managing event budgets and tracking expenses.
Training
Provide in-house training on HubSpot and other relevant platforms to team members in both Mandarin and English as needed.
Social Media Campaigns
Manage social media platforms to promote Studywest Education Services and engage with the target audience in both Mandarin and English.
Develop and implement social media campaigns to increase brand awareness and student engagement across both language markets.
Create and curate content, including posts, articles, and visuals, to attract and inform prospective students in both languages.
Collaboration with Colleges/High Schools/Universities
Foster and maintain effective relationships with high schools, colleges, and universities that cater to Mandarin and English-speaking students.
Coordinate information sharing and collaboration opportunities with educational institutions in both languages.
Qualifications and Experience
Education - Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Experience- Minimum of 2 years of post-graduate work experience in marketing or administrative roles, preferably within the education sector.
Language Proficiency: -Mandarin: Native proficiency, English: Fluent proficiency.
Technical Skills- Proficiency in Microsoft Office Suite and marketing software (e.g., HubSpot, CRM, Power Automate systems).
Familiarity with social media platforms and digital marketing tools.
Communication Skills: Excellent verbal and written communication abilities in both Mandarin and English.
Organizational Skills: Strong ability to multitask, prioritize tasks, and manage time effectively.
Interpersonal Skills: Ability to work collaboratively within a team and build relationships with external partners.
Additional Skills: Experience in event coordination and training delivery is highly regarded.
What We Offer
Competitive salary package with opportunities for performance-based incentives.
Professional development and career advancement opportunities.
A supportive and collaborative work environment.
How to Apply
Interested candidates are invited to email ****** and request an application form. Print off, complete, sign, and return the application form, along with their resume and a cover letter addressing the selection criteria to ****** by 1st December 2024.
Job Type: Full-time
Pay: $80,000.00 per year
Schedule:
8 hour shift
On call
Overtime
Application Question(s):
Please include examples of previous marketing campaigns or projects you have managed in both Mandarin and English.
Education:
Bachelor Degree (Required)
Experience:
Postgraduate: 2 years (Required)
Language:
Mandarin (Native) (Required)
Work Authorisation:
Australia (Required)
Willingness to travel:
25% (Required)
Work Location: In person
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