This Is An It Support Group | Content Producer, Apj Brand Marketing | Sydney
vor 1 Woche
The APJ Brand Marketing team is seeking an experienced, visionary Content Marketing Manager to join our new team.
In this role, you will define, plan, execute, and measure the content marketing strategy and assets for APJ Brand Campaigns and drive improvements in brand perception and mindshare.
You will be a natural storyteller, who thrives in creating new, highly creative but also data-driven campaigns and experiments, that inspire and capture mindshare.
You will partner with our international, APJ and country level marketing teams and external agency/partners.
Ownership of work is extremely important, and candidates should have a proven record of overseeing projects from strategy to execution.
You should enjoy thinking big about new opportunities and be passionate about delivering high-quality results on time.
Key job responsibilities Work with internal stakeholders and external agency partners to build the APJ Brand Marketing content marketing strategy (creative direction, priority themes, messaging, customer journey).
Produce compelling storytelling-first content, anchored in business outcomes.
Build content in highly engaging, video-first, and interactive media formats.
Create content playbooks to guide Area level amplification and extend the brand into mainstream events and media.
Work with the global AWS Brand Strategy and Advertising teams to align/improve the impact of global programs in APJ.
Work with Influencers and 3P thought leaders to create content and access channels that extend reach and mindshare.
Define the ideal customer journey for target personas and industries.
Provide ongoing recommendations for new content marketing experiments that leverage new content forms and channels.
Minimum qualifications:
4+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building and optimizing multiple, simultaneous marketing campaigns.
Experience managing or working within cross-functional marketing and creative teams.
Experience in multi-territory campaign management.
Experience in digital marketing and content production timelines and process.
Acknowledgement of country:
In the spirit of reconciliation, Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea, and community.
We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is committed to a diverse and inclusive workplace.
Amazon is an equal opportunity employer, and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected attributes.
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