B2B Marketing Specialist
vor 4 Wochen
B2B Marketing Specialist - Commercial Services & Segments At Bunnings, you'll make a positive difference to our business and beyond.
Bunnings is the leading retailer of home improvement and lifestyle products in Australia and New Zealand and a major supplier to project builders, commercial tradespeople and the housing industry.
Operating from a network of stores, trade centres, frame and truss sites, and online, Bunnings caters for consumer and commercial customers.
By joining our passionate and diverse team, you will have the opportunity to grow, develop, have fun and make a positive difference – to our customers and the communities where we live and work.
We are seeking an experienced B2B Marketing Specialist to join our Marketing team.
About the Role
Joining our dynamic Marketing team, the Marketing Specialist will assist the Commercial Services Marketing Manager in the delivery of a program that aligns and supports the commercial strategy and delivers a broad range of marketing support for the Organisations segment.
This includes producing B2B material to support a large sales team, campaign development, and implementation across a range of products and services both ATL and BTL.
This is a critical role that executes aspects of the marketing program that strengthens the Bunnings Trade brand positioning to retain and grow our Organisations customer base across Australia and New Zealand.
This role requires the ability to write and lead advertising briefs, work with cross-functional teams, including agencies, to deliver a planned program of marketing activity against tight timeframes, and to close out campaigns with reporting and recommendations to Marketing and business stakeholders.
What's involved
As the Marketing Specialist you will:
Maintain the AU/NZ marketing calendar with activity and events for the Organisations segment that supports their growth across key strategic pillars in conjunction with the commercial planning team.
Hold workshops with the Organisations sales and marketing team to work through programs of activity and ensure alignment across different functions.
Create effective B2B marketing collateral and sales enablement packs to ensure trans-Tasman Account Managers and Business Development Managers have all the material required to sell our offer to key customers across partners, suppliers, customers, and associations.
Support as required the production of reports, presentations, and marketing materials.
Collaborate with the digital team to ensure the website contains all material relevant to Organisations customers.
Assist the content team in developing and delivering relevant content strategies to drive engagement and build brand connection with key associations, suppliers, customers, and partners.
Who we are looking for
You enjoy working in a collaborative, outcome-driven, fast-paced environment where you will be supported in your work and learning.
Your exceptional attention to detail, time management skills, and ability to collaborate with cross-functional teams, coupled with your organisational skills, will see you succeed in this role.
You possess exceptional stakeholder management skills, are a creative and strong communicator (both verbally and written) who is passionate about meeting the B2B segments' needs.
You will also have:
Three+ years' experience in marketing or a related business management role.
Preferably B2B marketing, sales, or operational experience in Facilities Management, building or construction, or industry association.
A degree in Marketing, Business Development, or relevant studies at Tertiary Level.
We're here to support you.
Bunnings strives to ensure everyone is treated fairly and our team are committed to supporting you at any stage of your recruitment journey.
Be sure to let us know if you require an adjustment and we can provide the most appropriate support for you.
Contact us at and a member of the team will be in touch.
You'll be part of a workplace where you'll feel like you belong.
There's so much on offer when you're part of our Bunnings team with benefits including:
Our flexible and informal work environment which helps bring balance between work and home.
Team discount at Bunnings, OnePass and with other Wesfarmers retailers including Kmart, Target, Officeworks and Catch.
Discounts from corporate partners (such as private health insurance, gyms, car rental) and cost price food and drinks at our Bunnings café.
12 weeks paid parental leave, regardless of gender, annual flu vaccinations, and health checks.
The opportunity to create a real difference in your local community and environment.
Join us and experience Bunnings from the other side of the counter.
Please note that if your application progresses to the reference check stage, you may be required to submit a police check.
If your search returns a criminal record, Bunnings will assess whether the record impacts your ability to perform the key requirements of the role.
About Us Our Commitment At Bunnings, we believe a diverse team creates the best mix of perspectives which helps us innovate and make better decisions.
We want our team to have diverse thinking, perspectives, backgrounds, and education, which supports us in representing the local communities we serve and so our team can bring their whole self to work.
A diverse and inclusive team makes everyone feel valued, respected, and connected at work.
We're committed to creating a safe and supportive work environment for all team members regardless of age, disability, gender identity, sexual orientation, race, ethnicity, or background.
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