Child And Family Services Ballarat Inc | Senior Product Marketing Manager
vor 2 Wochen
Senior Product Marketing Manager - Retention & Loyalty - Hawthorn East Coles Location: Victoria
Reference #: 139115
Closing Date: 07-12-2024
We've been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with over 115,000 team members and a portfolio of iconic brands.
At Coles Group, you'll not only get to make a difference to millions of Aussie lives—you'll also get to see your impact.
About the team:
As shopping continues to evolve, our Digital team keeps us at the cutting edge, making us more accessible, more innovative, and better connected than ever before.
Driven by our innovative, inclusive, and forward-thinking culture, we create differentiated, omni-channel experiences for customers and build the next generation of digital retailing.
About the role:
Coles Group is seeking a dynamic and results-driven Senior Product Marketing Manager (Snr.
PMM) to lead retention and loyalty initiatives for our innovative Fulfilment proposition.
Working within a passionate growth team, you will drive customer engagement and sales growth by leveraging personalised marketing strategies.
Your primary focus will be on increasing customer lifetime value, enhancing loyalty, and boosting shopping frequency through targeted CRM and RFM strategies.
In this role, you will utilise customer insights and financial modelling to identify behaviours within CFC catchment areas, with the goal of accelerating retention and maximising sales from existing customers.
You'll work to deepen customer relationships, activate retention levers, and promote key differentiators such as Flybuys, Coles Plus, and Coles Saver.
You will also play a pivotal role in influencing the Trade Plan to reinforce trust and loyalty while advancing our personalisation strategies to create an outstanding digital customer experience.
You will also:
Influence and rally teams to bring world-class products to market, briefing the Marketing, Growth, and Product teams to execute your Growth strategy.
Oversee and guide the end-to-end delivery of your strategy and continually optimise it to ensure its success.
Own the targeting strategy, identifying best-fit customers and developing audiences to inform targeting efforts across Marketing, Product, and CX.
Own the positioning & messaging for your campaigns in line with the brand.
Craft a compelling narrative to drive retention among your customers, collaborating with marketing to bring this narrative to life via compelling campaigns and optimised journeys.
Partner with product and marketing teams to drive continued adoption and engagement of our product via retention initiatives.
Source and analyse market and competitive insights, translating these into actionable workstreams for customer-facing teams to increase win-rates.
Connect the dots between product, marketing, and design, ensuring superb stakeholder management and communication.
Develop and execute CRM/RFM strategies to drive growth and retention of existing customers.
Use customer insights and financial modelling to inform marketing decisions and optimise retention efforts.
Focus on increasing customer lifetime value through retention initiatives, aiming for five shops with online customers.
Enhance shopping frequency by encouraging both primary and top-up shops, leveraging Coles key offerings such as Flybuys, Coles Plus, and Coles Saver.
Influence and collaborate on the Trade Plan to strengthen trust, loyalty, and repeat visits.
Accelerate personalisation initiatives to deliver a superior digital customer experience.
About you and your skills:
6+ years of product marketing experience (e.g.
launching products, driving user growth, enabling sales, marketing & support teams, conducting competitor analysis and market research).
3+ years operating within a retail/eCommerce environment (desirable).
Experience operating within a complex environment.
The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritise resources.
Extensive experience running complex cross-functional GTM launches and the ability to influence senior stakeholders.
Strong experience crafting compelling positioning & messaging that drives product awareness, adoption, and growth.
About the recruitment process:
We're continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve.
We are committed to creating a workplace that is safe and respectful for our team.
We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation, and gender identities.
We're happy to adjust our recruitment process to support candidates with disabilities.
For further information and additional contact details visit the Our Recruitment Process section of our careers site or email
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