Digital Content Manager
Vor 5 Tagen
Job Title: Digital Content Manager
Department: Journalism & Writing (Advertising, Arts & Media)
Employment Type: Full time
Location: Melbourne Office
HGX, Hardie Grant's digital venture studio, is seeking a Digital Content Manager to create high-quality written, visual, and video content for our Halliday Wine Companion brand.
Halliday Wine Companion is the leading authority on Australian wine, encompassing an engaged digital subscriber base, Australia's bestselling wine magazine, an award-winning website, a monthly Wine Club, and regular events.
Key Responsibilities: Work with the Editor to develop and maintain a digital content strategy.Execute the content strategy across web, social, and video to increase brand awareness, drive sales, and reach new audiences.Lead the creation of high-quality branded content, focusing on creative conceptualisation and alignment with commercial client objectives.Manage the monthly content plan and production schedule, covering activities such as eDMs, SEO-optimised articles, commercial content, and video.Regularly audit the website to identify gaps and work with the Editor to address them.Collaborate across departments to align content with broader marketing and sponsorship goals.Coordinate with the commercial team to devise and execute innovative campaigns for partners.Manage the end-to-end production and amplification of content across platforms, including social media, digital, and video.Analyse content performance metrics to refine strategies, ensuring maximum engagement and ROI.About You: Our ideal candidate is a natural leader, highly organised, and solutions-focused.
You have a proven ability to craft credible and engaging branded content that aligns with both commercial and editorial objectives.
You're adept at developing innovative strategies, staying ahead of trends, and producing multichannel content that resonates with audiences.
Knowledge of wine and drinks will be highly regarded, as will your ability to build strong relationships with stakeholders and commercial partners.
Experience in mentoring and managing team members is a bonus.
Employment Perks and Benefits: Bonus leave daysAdditional menstrual and menopausal leaveA paid volunteer day each year to give backPaid blood donation leave3 months parental leave at full-pay on top of statutory parental leave – for both primary and secondary carersFertility treatment and gender transition leave if required.To apply, please visit our partner site: Hardie Grant Digital Content Manager and include your current CV, cover letter, and any relevant work or project examples.
Applications without a cover letter will not be considered.
Hardie Grant is committed to creating a diverse, inclusive, and equitable workplace.
We encourage applicants from diverse backgrounds to apply.
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