Digital Performance Manager

**Join the BAWAG Digital Growth Team**
BAWAG Group is scaling an in-house performance marketing POD. We’re expanding beyond classic search to unlock growth across Google’s broader media surfaces.

The impact you’ll own

Accelerate digital sales across our core markets by scaling programmatic & video activation that drives qualified demand for Consumer Loans - Current Accounts - Investment / Brokerage Accounts - Credit Cards - SME / Freelancer Accounts. You will own DV360, YouTube performance, App Campaigns and Performance Max / Demand Gen campaigns—measured by downstream approvals, funded accounts and card utilization (not CTR).

**What you’ll do**
Own multi-market Google media activation (hands-on). Plan, launch, optimise DV360, YouTube Ads, App Campaigns and PMax / Demand Gen across AT, DE, NL, IE & US; configure geo & product splits to match economics.
- Full-funnel strategy. Structure programmes across awareness, consideration and action—Work on a measurement kit to show the impact of awareness with branded search, brand lift/search lift studies and direct conversions.
- Signal plumbing & measurement. Partner with attribution engineers to ensure the right signals (install, register, approve, fund, activate) are captured, validated and fed into Google platforms & BI to close the loop for optimisation & attribution.
- Firebase-based in-app event schema. Work with Technology to set up Firebase events that give App Campaigns conversion signals beyond installs ; evaluate whether/when to extend to an MMP (AppsFlyer / Adjust) as scale grows.
- Performance Max / Demand Gen. Use goal-based automation to extend reach across YouTube, Display, Discover, Gmail & more; feed high-quality conversion signals to guide allocation. Be on top of your campaign - adjust as needed to meet performance KPIs.
- Experimentation & incrementality. Run geo or audience tests; read branded search lift & downstream funded impact.
- Collaborate with Paid Social, SEO, SEA, Website, Technology, Product / Sales, Analytics & attribution teams.

**What you bring**
- 5 years of experience in digital marketing with minimum 2 years hands-on DV360 & YouTube Ads experience driving acquisition / value (not just agency oversight).
- knowledge of Google App Campaigns; eager to build Firebase event schema and leverage in-app signal optimisation.
- Familiar with Performance Max / Demand Gen and how to guide automation with meaningful goals.
- Comfortable with conversion tagging via Google Tag Manager, offline conversion imports & troubleshooting signal gaps.
- Analytical: advanced excel skills; SQL / BI helpful.
- Fluency in English; German a plus.

**What we offer**
- FlexOffice is our motto Work in the comfort of your own home whenever it aligns with your job responsibilities.
- Our office is modern and conveniently located.
- Strong collaboration and diversity are actively lived within our teams.
- We support personal development and career planning through a customized and attractive training program.
- In addition, we offer exciting and lucrative additional benefits.

For this position, the full-time collective agreement minimum base salary is €3,272.23 per month. Depending on experience and qualifications, there is a willingness to pay more.

Contact person is Mai Dinh (+49 (0)176 993 567 74)
- **We value people.**

Equal opportunity is important to us - regardless of age, gender, sexual orientation, physical impairment, religion, or origin.

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Job Reference: BAT01329