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Senior Brand Manager

vor 3 Wochen

Brand V, Österreich Pets Choice Vollzeit

This is a fantastic opportunity for a pet loving senior brand manager to join an exciting FMCG business who will be responsible for developing, implementing, and executing the strategic brand plans as well as providing leadership and support to their team of direct reports.

We are looking for a creative, strategic, and commercial thinker who has hands on experience in delivering best in class brand campaigns, long term innovation and has a proven track record of improving brand performance and profitability.

With ambitious company growth plans this is a genuinely exciting time to join, as you will have the autonomy to shape the future development of your brands, your categories and provide leadership to your direct reports, supporting them to maximise their potential and the performance their brands.

This senior role will work within the Pets Choice marketing team, reporting to the Head of Marketing and lead the core grocery and pet trade brands in the portfolio. You will lead cross functional teams and collaborate closely with sales, purchasing, operations as well as managing agencies and dealing directly with retailers.

You will be responsible for the creation, execution, and management of strategic brand plans, including the ongoing portfolio and pricing management strategies, be seen as the driving force in innovation and shopper insight and work closely with other teams to ensure shopper and communication campaigns are delivered in line with the brand and business objectives. The role will also provide overall leadership and direction for brands which are manged by their direct reports.

It is essential that the post holder is confident and comfortable around dogs and other pets. You will have several years of leadership experience and have a strong background in brand management, especially in insight led innovation and overseeing significant marketing spend. FMCG experience is essential, along with the ability to manage multiple projects simultaneously and have a creative flair with attention to detail. We are after a hands-on marketeer that will make a difference.

**Location**:
Blackburn/Hybrid

**Company Overview**:
Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, TastyBone, Meatiful, Spike’s World, Goodwyns, Davies, Oceanic and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs. As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment and logistics. With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents and pet speciality sectors.

**Role**:

- Responsible for the overall strategic development of the brand plans for their total branded portfolio and works collaboratively to support their brand managers to execute the agreed plans.
- Responsible for the development and execution of brand plans for their own allocated brands/categories.
- Responsible for developing compelling and unique brand propositions and has clearly defined target segments. Maintains brand integrity across all company marketing initiatives and communications.
- Responsible for identifying new opportunities including the creation of new brands/categories to further accelerate business and category growth.
- Responsible for the overall leadership of a long-term innovation road map and ongoing prioritisation and assessment of resources vs ROI.
- Responsible for the creation and delivery of insight led innovation and product change projects from concept to on-shelf, including setting the commercial targets.
- Lead in house teams and external agencies in the creation and delivery of the agreed marketing plans, ensuring brand and business objectives are met.
- Responsible for tracking, reporting, and recommending corrective action plans to address performance as well as identifying and leading new business opportunities.
- Has a clear understanding of the profit driving factors within their portfolio and demonstrates a positive influence on the day to day commercial performance of their branded portfolio, ensuring activations are focused on supporting turnover, volume, and profitability and brand share targets.
- Creation of the insight road map for the core and growth brands in your area of responsibility.
- Responsible for briefing insight agencies and implementing consumer and shopper insight projects, working closely with category to ensure we have best in class insight and data.
- Creation of an integrated marketing plan that is tailored by brand, channel, media and