Global Marketing Manager
Vor 7 Tagen
**Job Title: Global Marketing Manager - Chromatography Consumables**
**Requisition ID: 213718BR**
When you are a part of Thermo Fisher Scientific, you’ll do challenging work, and be part of a team that values performance, quality and innovation. As part of a successful, growing global organization you will be encouraged to perform at your best. With revenues of more than $40 billion and the largest investment in R&D in the industry, we give our people the resources and opportunities to make significant contributions to the world.
**Location: UK OR Europe - Remote**
**How will you make an impact?**
Being a key member of the product marketing team, together with Application Scientists and Product Managers, you will own the development and execution of global marketing programs using multi-channel go-to-market strategies for chromatography consumables. Having the collaboration skills necessary to work within a broad team, across multiple businesses and departments, your marketing programs will excite and generate customer awareness and demand around our products and capabilities with a focus on digital marketing over more traditional channels.
**What will you do?**
- Create and develop marketing messaging, content, literature, digital marketing, social marketing and sales materials that communicate the value of our Chromatography consumables offering directly to customers from Pharma and BioPharma Food & Beverage, ~Omics, markets.
- Develop initiatives that maximise demand generation, instrument & Consumable connection and revenue
- Develop support material, suitable for our various types of Account Managers
- Support the development of annual marketing plans to meet strategic and commercial goals, updating plans quarterly based on market opportunity and channel performance
- Support regional marketing stakeholders with content and messaging for local deployment of campaigns and marketing strategies
- Ensure alignment and communication of marketing plans & actions with business unit, commercial, regional, and divisional marketing stakeholders
- Gather customer insights through structured Voice-of-Customer (VOC) initiatives
- Feedback market requirements to product management and product marketing to influence new product development
- Track, evaluate, interpret, and report market and competitor trends. Maintain relevant knowledge of competitive activities and develop effective countermeasures
- Manage KOLs and strategic collaborations for the development of marketing content.
- Support the creation of market related sales training material
- Provide routine updates of successes, failures, and best practices to improve overall marketing efficiency
**Who will you work with?**
This is a broad role. You will be required to collaborate with, and influence, several globally dispersed groups including:
- Bu and divisional leadership
- Business unit Product Management & Marketing teams
- Divisional marketing stakeholders; including PR, media, Digital, marketing communications (MarCom) and marketing operations (MOPs)
- Regional marketing, commercial managers, business development managers and sales-support stakeholders
**How will you be measured?**
Success metrics for the role include, but are not limited to:
- BU growth - including ecommerce growth
- PL growth
- Awareness
- Content generation
- Timely delivery of campaigns to budget, lead, opportunity and ROI expectations
**How will you get here?**
**Education**:
- Bachelor’s degree in life or physical sciences. Higher degree or marketing qualification an advantage
**Experience**:
- Marketing/Digital marketing and content creation experience is an advantage
- Experience of strategy, campaign, project planning or project management
- Be able to produce create content for general usage and demand generation
- Excellent business acumen
- Ability to deliver creative and impactful messaging
- Willingness to network and collaborate proactively to forge business relationships and deliver projects
- Ability to prioritize, align, influence, and gain cooperation without authority
- Ability to work independently on multiple projects in parallel
- Ability to operate flexible working hours to accommodate virtual meetings with colleagues or customers in Asia, Europe, and the Americas
**What’s in it for you**:
- Competitive base salary
- Flexible working
- Annual bonus
- Private medical insurance
- Flexible benefits
**About us**:
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them.
With Thermo Fisher Scientific, it’s not just a career. It’s a chance to realize your best - professionally and personally.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basi
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