Digital Marketing Manager

The International Biathlon Union (IBU) is recognised by the International Olympic Committee (IOC), as the international governing body for the Olympic sport of biathlon. Headquartered in Anif near Salzburg, the IBU is a non-profit organisation registered in Austria that regulates the sport and oversees the competition organisation world-wide. In cooperation with its 61 member national federations, the IBU uses competitions, events, programmes and other activities to promote and develop participation in Biathlon throughout the world.

**Role purpose**
One of the main responsibilities of the International Biathlon Union is to govern the sport of Biathlon. This includes the responsibility to guide the Biathlon Family towards its future goals. In its roadmap to 2030, the IBU has defined “Ensuring that the interest in and commercial value of biathlon grow - double the income for the IBU” as a main objective for 2030. Over the past three years, the IBU has built the foundation for marketable digital assests with the successful implementation of its social media strategy and the establishment of a new digital ecosystem including the launch of a new website and the first-ever official IBU App. The monetisation of IBU’s owned and operated platforms and unique biathlon content is the next step in the execution of IBU’s digital strategy to reach the above mentioned strategic objectives.

**Key responsibilities**
As the main responsible for IBU’s Digital Marketing Strategy your task will include:

- Further develop and implement IBU’s digital marketing strategy;
- Format and content development in coordination with IBU content team;
- Support the development of digital activation strategies for sponsors and implementation of sponsors' campaigns;
- Develop tailored digital packages to market and present to existing and potential partners;
- Manage the daily interactions with partners and IBU assisting agencies;
- Drive the continuous commercial valuation of IBU’s digital assets;
- Supporting SEM/Social Media Marketing;
- Follow trends and innovations concerning commercial aspects of digital assets.

With this role you will also become a valuable member of the IBU Content Team, in which your tasks will include:

- content format development and adjustment fitting IBU platforms & channels to cater to existing Sponsors and Partners;
- commercial content planning and distribution in coordination with the Head of Content
- Overseeing and operationally supporting commercial content creation by working with editorial, video production and graphics team to deliver interesting, relevant, shareable and high-quality output;
- Creating effective copy in ENG + GER
- Graphic and Design work
- Analytics: Measure performance, investment and return of investment

**Knowledge, experience and skills**
To support our digital team, you should meet the following criteria:

- Be allowed to work in the EU
- Have a solid academic background to Bachelor’s degree level; preferably in sports marketing, media, business or a similar relevant study.
- Have at least 5 years of relevant work experience or internships
- Have worked with sponsors on digital campaigns either on brand or agency side
- Have expert understanding of the role of fan journeys, marketing funnels and target audiences to achieve commercial goals
- Have a data driven thinking and knowledge of digital analytics tools
- Have understanding of and working experience with Google and FB Analytics
- Be passionate about sports and the content creation on various social media platforms (incl. but nor limited to Instagram, Facebook, Twitter and TikTok)
- Have a solid understanding of current digital and social media trends and best practices
- Be a team player and possess strong people skills
- Have strong organisational skills and the ability to manage a variable workload, following strict deadlines and sometimes working outside of traditional business hours.
- Possess excellent presentation and formatting skills - Adobe skills are an asset as well as basic knowledge in Premiere, Photoshop, InDesign and Illustrator
- Have experience in working with content management systems and digital asset management
- Have high proficiency of technical skills in Microsoft Word, Microsoft Excel and Microsoft PowerPoint
- Be fluent in English including English copy skills
- German language skills are an asset

**Terms and conditions**
Full terms and conditions will be set out in a contract however the key features are as follows:

- Renumeration: A gross monthly salary that is orientated on the Austrian Collective