Integrated Marketing Manager
vor 1 Tag
**Why We Work at Dun & Bradstreet**
We are excited to now be recruiting for an Integrated Marketing Manager in our Vienna office. Working in a team of Integrated Marketing Managers in DACH, this role is responsible for creating and executing a marketing strategy and plan in Austria that maps to commercial objectives in the region. This role works closely with the Manager, Integrated Marketing, commercial directors and GTM leads as well as European Marketing team members.
**Key responsibilities**:
- Accountability for overall marketing strategy and tactics to achieve defined SMART objectives and growth numbers for Switzerland and business units in terms of leads, deals, revenue and other key metrics
- Work closely with Sales leaders and team to align on priorities and plan effective marketing activities, and partner with sales executives to recommend pipeline building activities
- Contribution to product value propositions together with the product and sales teams
- Be responsible for and collaborate on relevant integrated campaigns across DACH, including but not limited to a mixture of direct marketing, nurtures, webinars, digital inbound & outbound, events, tradeshows, PR, content, telemarketing, and social elements - deploying test and learn approach for maximum effectiveness
- Partners are a key channel in developing sales and the role collaborates with Partner Marketing on related activities
- Work with Global teams to ensure local messaging and requirements are reflected in the value proposition, offering/ segment messaging, and manage their delivery.
- Report on territory pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment. Work closely with analytics team to track progress and ROI.
- Collaborate with vendors and event partners locally
- Stay on top of emerging industry and marketing trends, adopting best practices and striving for continuous improvement
**Your profile**:
- You should hold a Bachelor degree preferably in a marketing/business related discipline and have a minimum of 5 years of relevant experience (B2B & data industry preferred), with experience of building brand awareness and generating demand
- You should be passionate about marketing, and working in data driven way
- Familiarity with Marketing Technologies such as Salesforce CRM, web analytics, ad servers, DMPs, etc.
- Knowledge of marketing automation systems (Marketo preferred, Hubspot, etc.)
- Experience building strong relationships and trust with sales is essential, and tracking and monitoring campaign performance
- Comfortable dealing with change and overall transformation
- Excellent written/oral communications, presentation and analytical skills
- Excellent interpersonal skills: ability to collaborate with cross-functional and multi-location teams and interact virtually plus skills in influencing, problem-solving, and consensus-building
- Excellent negotiating skills and ability to interface effectively with all levels of management and functional disciplines
- Fluency in German and English is required for this role
We are above all, looking for a solution finder with a passion for learning and developing. Whilst some roles do have certain requirements which are essential, we try to focus on hiring based on potential rather than CV as much as possible. If you are unsure you fully meet the requirements, we would still love to hear from you
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