Marketing Manager Retail

At Mons Royale, we believe action and adventure sports can be a force for good but most of the gear made for these sports is trashing the planet. That’s why we’re on a mission to shift riders from synthetics to natural fibres designing high-performance merino apparel that doesn’t mess up the places we love to play. Our new store in Innsbruck is the European flagship, a central community hub and the spearhead of our epicentre strategy.

We’re looking for a Retail & Brand Marketing Manager to take full ownership of our European retail and brand presence, combining strategic thinking with a hands-on approach. You’ll bring a passion for people, strong commercial awareness and the confidence to lead in a fast-moving, purpose-driven environment. This is your chance to help redefine sustainable retail and inspire a community of riders -right in the heart of the Alps.

In this role, you’ll oversee both Retail and Brand Marketing across Europe and take responsibility for the performance of our flagship Innsbruck store. Leading a talented and motivated team - including the Retail Manager - and play a pivotal role in shaping how the Mons Royale brand is experienced by our community, partners and team. You’ll collaborate closely with our North American team and global HQ in New Zealand, helping to drive growth, brand alignment and community engagement across regions.

**Key Responsibilities**
- Collaborate with HQ in New Zealand to inform global strategy and adapt it for the European market.
- Build and manage the Innsbruck and European marketing plans and budgets across all functions, including PR, paid media, events, athletes and content.
- Implement and maintain a strong, consistent brand identity in collaboration with the central team, ensuring alignment across all channels, campaigns and creative.
- Develop and execute marketing strategies for the Innsbruck store, leading brand positioning and storytelling to communicate Mons Royale’s values and mission (epicentre strategy).
- Create and manage a clear communication strategy that connects brand, product and community across all touch points.
- Plan and implement retail promotions, sales campaigns and activations, ensuring coordination across all channels.
- Analyse sales data and marketing performance to identify insights and actions that drive store footfall and engagement.
- Manage all aspects of in-store branding, including POS materials and visual merchandising, to ensure a premium and cohesive experience.
- Build and grow local communities through events, partnerships and collaborations - working with internal teams or managing contractors/freelancers to deliver activations and content.
- Support the central team in managing regional athlete and ambassador relationships.
- Oversee the regional and store marketing budgets
- Manage relationships with external agencies, suppliers and community partners to execute campaigns and events effectively.

**Requirements**:
**What You Bring**
- Leadership experience in marketing, specifically retail marketing
- ideally in sports, lifestyle or outdoor activities.
- Commercial acumen including P&L management, budgeting and performance tracking.
- Passion for sustainability, natural products and the outdoors.
- Strong communication skills, initiative and team spirit.
- Fluent in English and German.

**What We Offer**
- A key entrepreneurial role within our team to elevate the brand to the next level
- The chance to shape a flagship store from the ground up
- A strong, international team based in New Zealand, Innsbruck and Whistler
- Competitive pay, bonus model & product perks
- Access to a passionate community with brand partnerships and lifestyle benefits

**Benefits**

**Opportunity for Growth**

Mons Royale is a fast-growing brand in the action and adventure sports space with lots of opportunities for career development, within and outside NZ.

**Mountain town lifestyle and flexibility**

We are based in mountain towns because we value time spent in the mountains and want to enable and encourage our team to achieve a work/life balance. While we do work hard and put in the hours, we also believe in the value of having a life outside of the workplace. This role will be based in our brand home, Wanaka.

**We value people and our team**

Company culture is important to us. We're often together in the mountains or catching up for a happy-hour bike ride. With offices in Squamish, Innsbruck and our hometown of Wanaka, Mons is comprised of a globally diverse workforce. We hire great people from a wide variety of backgrounds and therefore all qualified applicants receive consideration for employment.

**Embracing the entrepreneurial spirit**

Being a part of a fast-growing brand means that there’s never a dull moment and that you’ll likely be involved in a lot of opportunities that may fall outside of your typical job description.

**Competitive Salary and Discounts to fuel your passion**

We offer competitive remuneration, disc