Portfolio Marketing Expert F/m/d

**Portfolio Marketing Expert f/m/d**:
We extend our team with a Senior Portfolio Marketing Expert to drive the development and execution of Go-to-Market tactics for a part of our “Instrumentation and Test Systems” business unit within the mobility industry and beyond. Join our global marketing team as a skilled and dynamic professional and collaborate with us to create customer-focused marketing programs that foster sustainable business success.

**YOUR RESPONSIBILITIES**:

- Coordinating go-to-market activities in collaboration with global business units and sales teams, including developing and maintaining marketing and sales collateral
- Developing value propositions and communication concepts for the successful market positioning of the portfolio
- Defining and implementing marketing tactics in line with corporate goals, revenue growth and customer retention, as well as creating comprehensive portfolio overviews
- Creating and implementing annual marketing plans in line with business objectives and managing and controlling the marketing budget
- Generating and following up on marketing leads along the sales pipeline in Salesforce
- Representing the portfolio at international events and supporting sales in generating leads
- Tracking marketing KPIs across all touchpoints, initiating corrective action, and conducting customer journey and persona interviews
- Ensuring brand and design guidelines are met, as well as operational marketing tasks such as content management, SEO and event organization

**YOUR PROFILE**:

- Completed education (University or University of Applied Sciences) with a focus in the field of marketing management, business administration with marketing or a related field
- Expertise in key technological areas such as industrial engineering, mechanical engineering or electrical engineering
- At least 5-7 years of professional experience in product or portfolio marketing, as well as in the development of go-to-market strategies in an industrial B2B company
- Strong communication skills in interface management and intercultural cooperation
- Proficient in using marketing technology tools (Salesforce CRM, Salesforce Marketing Cloud, Google Analytics, Google Ads, LinkedIn Solutions)
- Proactive, self-organized and results-oriented approach to work
- Business fluent knowledge in English, very good knowledge in German
- Willingness to travel 5 to 10 percent (worldwide)

**WE OFFER**:

- Contributing to a safer and more sustainable future of mobility
- Events, e.g. summer festival, Oktoberfest, AVL Christmas parties or after-work events
- Training and development programs for your individual career growth
- Varying cultural offerings and semi-annual subsidies for events
- Attractive bike leasing program

**Annual Remuneration**:Due to the Austrian Equal Treatment Act we are obligated to state the annual gross remuneration (full-time) for this position as a basis for negotiation: €60,000.00. The Employee will be classified according to the Collective Agreement for Employees of Industry (Collective Bargaining Agreement of the Automotive Industry). We will, in any case, offer market-conforming payment taking qualifications and professional experience into account.

**Interested?**

**At AVL, we foster and celebrate diversity**: We recognize that diverse ways of thinking are required to achieve our vision of a greener, safer, and better world of mobility. Different backgrounds, attitudes, interests, and experiences make us successful. As Equal Opportunity Employer we consider all qualified applicants without regard to ethnicity, religion, gender, sexual orientation or disability status.

**About AVL**:
AVL is one of the world’s leading mobility technology companies for development, simulation and testing in the automotive industry, and beyond. We provide concepts, solutions and methodologies in fields like vehicle development and integration, e-mobility, automated and connected mobility (ADAS/AD), and software for a greener, safer, better world of mobility.

**Check out our step-by-step guide**

**AVL is not just about cars. It's about changing the future. Together.**:

- Location: Graz, AT
- Company: AVL List GmbH
- Job Function: Marketing
- Contract Type: Permanent
- Posting Date: Feb 6, 2025
- Job ID: 37957

**About AVL**:
AVL is one of the world’s leading mobility technology companies for development, simulation and testing in the automotive industry, and beyond. We provide concepts, solutions and methodologies in fields like vehicle development and integration, e-mobility, automated and connected mobility (ADAS/AD), and software for a greener, safer, better world of mobility.

**Job Segment**:Electrical Engineering, Industrial Engineer, CSR, Mechanical Engineer, Engineering, Management, Automotive