Social Media Executive

**Company Description**
We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together.

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

We are an in-house creative agency responsible for bringing all communications and marketing briefs to life, through creating and producing innovative content that increases business performance across Entain brands. We deliver campaigns spanning multiple media touchpoints, including CRM, performance marketing, tv and social.

As Social Media Manager you will be responsible for creating cut through engaging content that fans love, across our social channels on both Social according to the already defined social media strategy. You will be in charge of our social media activities, enhacing our brand presence, and driving customer acquisition and retention through strategic social media initiatives.
- Strategy Implementation through social content that increases brand awareness, engagement and conversion rates for our brands.
- Leading and creating engaging social content across our social channels. Capturing live audio-visual content on-the-ground from sport arenas across Germany and/or Austria
- Develop a content calendar to ensure a consistent and cohesive brand voice and messaging.
- Plan and execute creative and effective social media campaigns, Including contests, promotions and partnerships.
- Foster and manage a vibrant online community by actively engaging with followers, responding to comments and messages and encouraging user generated content.
- Monitor social media channels for trends, feedback, and opportunities of engagement.
- Collaboration with third party agencies on major integrated campaigns
- Collaborate with influencers, partners and Industry stakeholders to amplify our social media presence
- Analyse social media performance data to Identify trends, Insights and areas of improvement.
- Proactively monitoring and evaluating content - around key events, conversations, sentiment and insights
- Testing and optimising as the community develops - measuring and learning as you go
- Contributing to weekly editorial meetings - ideating engaging social content initiatives around key events
- Collaborating with marketeers and designers - understanding the work is shaped by a diverse range of skillsets
- Continuosly explore new social media platforms and technologies to keep the brand at the forefront of digital inovation
- Activating premium brand partnerships & sponsorships.
- Travel to the regions to inspire and collaborate with marketing and creative teams
- Some international travel will be needed as part of this role

**Qualifications** Essential**
- Fluent in English and German (written & verbal)
- Previous experience as a Social Media Manager
- Specialist knowledge in football, major sports
- Experience in growing social media communities
- Content creation across different social channels
- Experience innovating creative social campaigns that increases audience engagement
- An ability to interpret social analytics, key performance indicators and judge performance
- The flexibility to balance multiple work streams and projects at one time
- Some experience editing and filming content
- Excellent written and verbal communication skills

**Desirable**
- Experience working within multiple markets
- A strong interest in sports and/or gaming (Poker, Bingo, Casino)
- Experience working on brands in a regulated sector

**Additional Information**
Diversity and equal opportunities:
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.

We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.

Our diverse internal networks provide the support for you to express your views and make a positive difference.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.