Senior Digital Marketing Manager
Vor 3 Tagen
Company Description
We’re the world’s leading sports technology company, at the intersection between sports, media, and betting. More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.
**Job Description**:
**Senior Digital Marketing Manager - Programmatic Trader**
OVERVIEW:
Sport provides people with a common connection - it can bring together and unite people from all walks of life and all corners of the globe to share sporting moments. And ever since odds were laid on chariot racing in Ancient Rome, fans have appreciated the value of timely and accurate sports statistics and information.
Sportradar addresses this need, understanding and leveraging the power of sports data and digital content to be the leading global provider of sports betting and entertainment products and services. We are NASDAQ-listed and are one of the fastest-growing sport-tech companies on the planet. Our division, “Sportradar ad:s” provides data-driven marketing and sponsorship services to the iGaming industry, designed to help deliver significant efficiency improvements for marketing investments. The ad:s team develops and provides purpose-built tools and services to meet the individual marketing needs of sportsbooks and media publishers worldwide.
Imagine yourself working in surroundings of sports data, live play-by-play statistics, virtual sports, sports streaming, and betting - everything done in an agile spirit and always striving to deliver the most value for our customers. We are passionate about what we do, and we care passionately about our people. If you think you’re up to the challenge, come and help us to grow, innovate and develop
THE ROLE:
To support our Programmatic Trading team that is helping our clients to manage and improve their programmatic display and video campaigns, we are looking for a digital marketing manager with explicit hands-on experience in programmatic trading on the demand side.
THE CHALLENGE:
- Start managing programmatic campaigns for clients from day one
- Own the day-to-day management and optimization of programmatic campaigns
- Use programmatic background and knowledge of DSP capabilities to build smart programmatic plans for the client
- Maintain and follow precise campaign booking and implementation processes
- Work closely with our account management unit and support them with product knowledge and digital marketing knowledge on programmatic advertising
- Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms
- Support the product teams in improving the customer journey
- Participate and share ideas in client meetings, brainstorms, and presentations - if it is requested
- Innovation - come to managers with new ideas/processes/additions to the services, planning and trading toolkits
- Mentorship/Teaching - actively involved in improving team skills by attending internal meetings, giving POVs on potential solutions, supervising juniors as they setup and optimize campaigns
YOUR PROFILE:
- 3+ years hands-on experience with programmatic trading on the demand side - no matter on which tech stack
- Having experience in an agency or consultative background
- Having proven record on trading programmatic performance campaigns with strong KPIs
- A deep knowledge in programmatic campaign strategy and conversion optimization
- Strong understanding of Programmatic Trading in general and, Supply Management (including setting up of PMPs), Ad-tracking Technologies, Adservers & Conversion-Tracking
- Understanding of third party ad-serving systems in particular
- Ability to rationalize and explain decisions with supportive logic and data to internal and external stack holders
- Being willing to take responsibilities on external agency management, junior trader trainings, hiring processes for new team members, product development and process improvement.
- Very good communication skills in English (written and spoken), any other European language (in particular German) will be considered as a plus
OUR OFFER:
- Be part of a startup-like culture within a global, NASDAQ-listed corporation
- Become part of one of the fastest-growing businesses in the digital sports environment and help us scale our operations
- Be part of a highly motivated, innovative, and dynamic team with people from more than 20 nationalities in our office
- Home office and flexible working hours
- Education and training, like German and English courses and Sportradar eAcademy
- Tickets for sports events and concerts, as well as darts, table football, and table tennis for after-work sports activities in the office
- Team activities, like Happy Hours or marathons.
- Sportradar takes over the full costs of € 365. for the Öffi-Ticket (Jahreskarte in Vienna) for you.
The minimum monthly salary for this position is according t
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