PMO - Brand Campaign Lead

Bybit Introduction:

Established in March 2018, Bybit is one of the fastest growing cryptocurrency derivatives exchanges, with more than 60 million registered users. We offer a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. We provide innovative online spot and derivatives trading services, mining and staking products, as well as API support, to retail and institutional clients around the world, and strive to be the most reliable exchange for the emerging digital asset class.

Bybit's founder and CEO, Ben Zhou, was formerly from XM, one of the world's largest forex and CFD trading brokerage firms. The company comprises professionals from investment banks, tech firms, the forex industry, and early adopters of blockchain. The development team includes talents from Morgan Stanley, Baidu, Alibaba, Tencent, etc.

Our core values define us. We listen, care, and improve to create a faster, fairer, and more humane trading environment for our users. Our innovative, highly advanced, user-friendly platform has been designed from the ground-up using best-in-class infrastructure to provide our users with the industry's safest, fastest, fairest, and most transparent trading experience. Built on customer-centric values, we endeavour to provide a professional,

24/7 multi-language customer support to help in a timely manner.

As of today, Bybit is one of the most trusted, reliable, and transparent cryptocurrency derivatives platforms in the space.

Responsibilities:

• Develop brand building activities and user acquisition and activation campaigns in line with the company's strategic goals;
• Conceptualize and develop activation plans and ensure seamless execution across marketing sub-teams within the marketing team.
• Work with other departments to develop and implement activation ideas and user journey improvements.
• Assist in the development and implementation of company-wide initiatives;
• Participate in strategy meetings and provide input on operational implications of proposed strategies;
• Define and track metrics to measure performance of processes and identify areas of improvement;
• Prepare reports for senior management on status of operations and progress towards objectives;
• Perform ad-hoc analysis as needed.
• Develop and maintain documentation of marketing activation process and stages through completion.
• Monitor compliance with processes and take corrective action as needed;

Qualifications:

• Creative in marketing activation with a passion for numbers.
• Interested, curious and fairly knowledgeable about the crypto industry, with experience in trading (which can be non-crypto);
• Passionate and talented leader and people manager, with strong brand and planning acumen who has experience researching and planning for consumer and/or tech brands;
• 3+ years of relevant brand or product marketing experience in finance and tech space;
• Strong experience and keen interest in analyzing brand, consumer, category, cultural trends and data insights to identify opportunities for the brand;
• Experience in running integrated campaigns from strategy to execution, and end-to-end project management;
• Experience in forming strong working relationships with marketing counterparts in paid, owned and earned disciplines, forming the basis of trust and action to move strategies from theory to reality;
• See brand and strategy as a team sport, drawing on your expertise and other's in brand, creative, digital, social, paid, owned, earned and whatever comes next.

We can provide:

• Shift Allowance: We recognize your commitment and flexibility, and offer an allowance for remuneration.

• Bonus & Incentives: Our performance-based bonuses and incentives keep you continually engaged

• Medical Insurance: Health is wealth — We prioritize your well-being, and provide comprehensive medical insurance coverage.

• Study Growth Fund: We invest in your learning and growth, providing a study fund to advance your skills and career.

• Internal Mobility: Grow with us - Your long-term development is important to us. We offer internal job opportunities to help build your career path.