Marketing Strategy and Global Growth Manager

Marketing Strategy and Global Growth Manager Location: Brisbane, QLD (Hybrid + travel as required) Employment Type: Full‑time Reports to: Chief Executive Officer About the Venue Management Association (VMA) The VMA is the peak body for venue professionals across Australia, New Zealand and the broader Asia‑Pacific region. We deliver industry‑leading education, professional development, accreditation, events and advocacy for the venue, live entertainment, sport, performing arts, exhibitions and conference sectors. Our membership includes over 300 venues across 16 countries, covering stadiums, arenas, performing arts centres, convention centres, showgrounds, racetracks and more. Suppliers to the venue industry also make up a significant part of our membership base. We are entering a period of strategic growth, with new opportunities emerging in international markets (including MENA), digital transformation of our education portfolio, and expansion of our member value proposition across the APAC region. About the Role The Marketing Strategy & Global Growth Manager is a senior strategic role responsible for leading the VMA's brand, marketing, communications, education program marketing and international growth initiatives. This role oversees multi‑channel marketing campaigns, brand development, digital capability improvement, and the strategic promotion of the Venue Management School (VMS), Institute of Venue Safety and Security (IVSS), Leadership Institute (LI), Accreditation programs, Conferences and Member Engagement activities. Key responsibilities include supporting the digital transformation and global scalability of VMA's education offerings, including the transition of VMS into a digitally enabled training product. The position requires strong experience in brand and marketing leadership, international and culturally diverse markets, venue or live events industry understanding, and the ability to drive digital transformation projects. Key Responsibilities Develop and implement integrated brand and marketing strategies to grow membership, event attendance, and education program enrolments across ANZ and international markets. Manage and execute multi‑channel campaigns across digital, social, paid media, email automation, content marketing and partnerships. Lead brand positioning, content frameworks, messaging strategy and creative direction across all VMA platforms. Oversee the development of promotional assets, storytelling content and commercial sponsor communications. Conduct market analysis to identify new international opportunities and emerging trends relevant to the venue and live entertainment industry. Support international partnership development and outreach initiatives. Develop culturally relevant marketing strategies for diverse global audiences. Coordinate international promotional campaigns for VMA programs, events and training. Engage stakeholders across the venue, entertainment, sport and events sectors to understand industry needs and insights. Ensure brand and marketing activities reflect industry priorities and VMA's strategic vision. Work with the CEO to shape messaging and positioning for members, commercial partners and international collaborators. Lead marketing strategy for the Venue Management School (VMS), Accredited Venue Manager (AVM) program and short courses. Support the transition of VMS into a digital and internationally scalable learning product. Collaborate with subject matter experts to build compelling value propositions for education offerings. Drive enrolment growth through targeted marketing funnels, segmentation and lifecycle marketing. Lead digital enhancement projects including CRM optimisation, marketing automation, website improvements, content systems and online learning platform development (LMS/CMS). Implement AI‑enabled workflows, user experience improvements and digital customer journeys. Work with external vendors, agencies and developers to deliver digital capability improvements. Analyse data and produce performance reports to inform strategic decision‑making. Manage project timelines, budgets and agency relationships. Oversee campaign performance analysis, KPI reporting and continuous optimisation. Support cross‑functional initiatives and organisational projects as required. Required Skills & Experience Minimum 5+ years’ experience in marketing, brand management or digital marketing roles. Proven experience developing and delivering integrated marketing strategies. Demonstrated experience working in multicultural or international markets, delivering growth. Strong understanding of the venue, live events, entertainment, hospitality or related industries (experience in the APAC region highly regarded). Experience in digital transformation projects, marketing automation, content systems, CRM platforms or online learning technologies. Strong copywriting, content development and communication skills. Experience coordinating multi‑channel campaigns and reporting on performance. Ability to manage projects, timelines, budgets and external vendors. Understanding of membership organisations or peak bodies. Experience working in, or marketing to, the Middle East/North Africa (MENA) region. Experience marketing education, training or professional development programs. Experience leading marketing of membership organisations or peak bodies. Exposure to SaaS, digital product development or startup environments. Experience in data‑led marketing, segmentation and funnel optimisation. Experience with AI tools, automation platforms and modern martech stacks. Qualifications Tertiary qualification in Marketing, Communications, Business or related discipline (or equivalent experience). Additional qualifications in digital marketing, product marketing, project management or related fields are desirable. Working Conditions Brisbane‑based role (Hybrid/flexible working arrangement). Travel required for conferences, events and occasional interstate/international activities. How to Apply Please submit your resume, cover letter and examples of relevant work. The VMA is an equal opportunity employer and encourages applicants from diverse backgrounds. #J-18808-Ljbffr