Paid Search Specialist
Vor 5 Tagen
Overview Paid Search Specialist at Australian Retirement Trust . Location: Brisbane, Sydney or Melbourne. You’ll own the hands-on, in-platform execution of our paid search strategy. You’ll set up and optimise search campaigns to drive member acquisition and engagement, constantly testing bid strategies, refining audience targeting, and leveraging the latest features in Google Ads and Microsoft Advertising to boost efficiency and maximise ROI. You’ll collaborate closely with the Paid Search Manager (who sets the overall strategy), the Member Growth Marketing team, internal stakeholders, agencies, and key partners like Google to ensure paid search initiatives are delivered seamlessly and meet business goals. Day To Day Execute the annual paid search strategy, setting up and optimizing campaigns in Google SA360 and Microsoft Advertising. Monitor campaign performance daily, making real-time adjustments to bids, budgets, and targeting for maximum efficiency. Review ad creatives and landing pages for relevancy and conduct A/B testing to boost engagement and conversions. Implement new technologies and beta features to stay ahead of industry trends. Support value-based bidding programs to enhance return on ad spend (ROAS). Use analytics platforms such as GA4, SA360, and Looker Studio for performance tracking and reporting. Deliver real-time performance updates and contribute to monthly reporting and insights. Ensure compliance with superannuation regulations and brand guidelines. Collaborate with internal teams and external partners like Google, Microsoft Advertising, and media agencies. This role is a 12-month max-term/secondment opportunity. About You Bachelor’s degree in Business, Finance, Marketing, Digital, or a related field, or equivalent work experience. Extensive experience managing paid search campaigns, ideally in finance or superannuation. Expert in Google Ads, Microsoft Advertising, and SA360. Proficient with GA4, Looker Studio, and PPC analytics tools. Hands-on experience with bid automation, audience segmentation, and performance optimisation. About Us Our 2.4 million members trust us to take care of over $330 billion in retirement savings. We foster an inclusive culture where you’ll be valued and heard in a respectful workplace. Applications close COB Friday, 12 December 2025. Employment type Full-time Seniority level Not Applicable Location Brisbane, Sydney or Melbourne #J-18808-Ljbffr
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