Digital Marketing Coordinator

Experience Co is an adventure tourism company founded in 1998 with the vision of becoming the largest and most respected adventure tourism company in the world. We offer the best of the best in adventure experiences with numerous locations throughout Australia and New Zealand.As a business, we empower our employees to do what they do best – deliver extraordinary experiences. About you We’re looking for a Digital Marketing Coordinator to support our Senior Digital Marketing Manager in executing campaigns, analysing performance, and optimising digital channels across our portfolio of adventure brands. You’re analytical, creative, and thrive in fast‑paced, ever‑changing environments. You love numbers, uncovering insights, and using data to shape decisions, yet also organised, proactive, and have a strong eye for detail. You’ll work across paid media, analytics, websites, CRM, and content, helping deliver data‑driven marketing that inspires travellers and drives results. About the role In this role, you’ll assist with planning and delivering digital marketing campaigns across Google, Meta, TikTok, Pinterest, and other platforms. You’ll collaborate with external media agencies, implement campaign tracking, analyse results, and provide insights to improve performance and ROI. You’ll help manage our WordPress websites, ensuring content is up to date, SEO is optimised, and booking journeys are smooth and effective. You’ll also support user testing, booking cart improvements, and chatbot updates in collaboration with the Revenue and Systems teams. Using HubSpot, you’ll assist with CRM workflows, lead nurturing, and email marketing campaigns. You’ll also help track and report on key marketing metrics, maintaining dashboards and supporting data‑driven decision‑making. The role also includes supporting the wider marketing team with content creation, social media planning, and influencer partnerships. You’ll help coordinate production shoots, manage digital enquiries and reviews, and work with internal teams to ensure a seamless customer experience. You’ll also assist with marketing administration including invoices, merchandise logistics, and cross‑team project coordination. You’ll bring 2+ years’ experience in digital marketing (travel, tourism, or consumer brand experience preferred). Experience with HubSpot CRM and marketing automation. Knowledge of WordPress and SEO best practices. Strong understanding of Google Ads, Meta Ads, TikTok Ads, and performance tracking. Confidence using analytics tools such as Google Analytics and HubSpot. Excellent written and verbal communication skills. Strong organisational and problem‑solving abilities. A passion for adventure, travel, and innovation in digital marketing. Benefits and perks Hybrid role with a mix of office‑based and remote‑based work available (Wollongong or Sydney). Employee Benefit Discount Program to check out our products. Employee Referral Program. Additional leave purchase plan. Eligibility to participate in the Bonus Scheme. All technology/equipment provided to do your role. Training and study assistance provided. Career pathways developed to get you to the next level. Don’t miss out on joining a leading company that welcomes innovative ideas and is dedicated to providing quality services. If you are ready to escape the ordinary, apply now. Don’t meet every single requirement? At Experience Co we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. #J-18808-Ljbffr