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Ecommerce Manager
vor 46 Minuten
About the Company Our client, Solbari, is a B Corp certified, high‑growth company united in their purpose of empowering people to live a sun smart life. Their customers in 160 countries lead active, outdoor lifestyles wearing their stylish range of UPF50+ apparel, accessories, and SPF50+ skincare. The team works in Port Melbourne with free parking, snacks, and wellbeing activities. Position Overview The ECommerce Manager will lead the online sales strategy and drive revenue growth across global markets with a focus on US and ANZ. With the new Solbari websites now launched, the role will focus on conversion optimisation, customer journey enhancement, and maximising revenue opportunities. You’ll manage our ECommerce Specialist and work cross‑functionally to deliver best‑in‑class digital experiences. Key Responsibilities Develop and execute the ecommerce strategy to drive online revenue growth and achieve sales targets across all markets Own conversion rate optimisation across the site, improving usability, performance, customer journey and checkout experience Define KPIs and monitor, analyse and report on ecommerce performance, providing regular insights to the leadership team Lead ongoing website optimisation initiatives, including A B testing of site elements, landing pages and promotional mechanics Oversee the online merchandising strategy, including product presentation, categorisation, SEO aligned content and promotional placement Partner with Trade Merchandising and Marketing teams to plan and execute the promotional calendar Develop and optimise discount strategies, bundling initiatives and promotional campaigns to maximise ROI Identify new revenue opportunities through product recommendations, upselling and cross selling Monitor competitor activity and industry trends to inform ecommerce and promotional strategy Ensure a seamless, user friendly shopping experience across all devices and markets Analyse customer behaviour and feedback to identify pain points and implement improvements Collaborate with customer service teams to resolve recurring issues and enhance the customer experience Manage and mentor the Ecommerce Specialist, supporting capability development and performance Work cross‑functionally to deliver integrated campaigns and continuous improvement initiatives Brief and manage external agencies and technology partners as required Foster a culture of testing, learning and continuous optimisation Provide strategic direction for email and CRM to support ecommerce objectives and the promotional calendar Review the performance of automated email campaigns and recommend ongoing optimisations Skills & Experience Required 4‑6 years of ecommerce experience, preferably with global DTC apparel or lifestyle brands Proven track record of driving online revenue growth and improving conversion rates Strong analytical skills with ability to translate data into actionable insights Experience with ecommerce platforms (Shopify/Shopify Plus preferred) and Google Analytics Understanding of UX/UI principles and conversion optimisation best practices Experience managing direct reports and working with cross‑functional teams Excellent project management and organisational skills Strong commercial acumen with focus on revenue and profitability Solid understanding of CRM principles, CEO fundamentals and digital marketing Benefits Generous product allowances and discounts Paid parental leave Empowerment days to invest in yourself Monthly movement day: Yoga & Pilates A professional development fund and access to a high‑quality employee counselling program Collaborative, catered business updates, celebrating the wins Contact Click on the link to apply now or reach out to Lucy Garrido at for further questions. Equal Employment Opportunity Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do. Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you. #J-18808-Ljbffr
