Under Armour | Assistant Manager, Digital Marketing
vor 2 Wochen
Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can't imagine living without.
POSITION SUMMARY Reporting to the eCommerce Manager, the Assistant Manager, Digital Marketing is responsible for planning, executing, and analyzing all Digital Marketing channels for the Australian and New Zealand eCommerce Business. The Assistant Manager, Digital Marketing is responsible for driving traffic and sales to our eCommerce sites, as well as assisting with the planning and execution of digital campaigns across acquisition and retention in Australia and New Zealand.
The key objective of this role is to deliver a market-leading digital experience across our marketing portfolio. This involves performing activities to drive online customer acquisition and drive marketing activities with our internal brand marketing team and our digital marketing agency. In addition, this role is to grow and expand the Digital Marketing business and support Local, Regional, and Global efforts to improve ways of working, campaign strategies, and efficiencies.
ESSENTIAL DUTIES & RESPONSIBILITIES Manage key partnerships with digital marketing agencies to execute, analyze and optimize paid media & affiliate marketing strategy to drive customer acquisition & retention.Coordinate with vendors and agencies regularly to monitor spend and adjust based on performance to maximize ROI where needed.Conduct A/B testing to refine creative, messaging, and targeting, using insights to optimize acquisition and reactivation campaigns.Explore & unlock new digital marketing channels to drive revenue.Write & brief in-campaign briefs to agencies for effective execution.Reporting, analysis, and ensuring a solid return on investment, along with budget management.Partner with regional and local operational teams to support launch and go-to-market collections, products, and promotions.Collaborate with the wider Brand Marketing team to align on digital campaign calendar activities.Digital marketing expertise with a key focus on paid media and lead generation activities.Expertise in marketing technology tools (e.g. Google Ads, Google Tag Manager, Social platforms) including analytics platforms (e.g. Adobe Analytics, Google Analytics, Power BI).Strong analytical skills – comfortable diving into the analytics and staying flexible to build and tweak the strategy when needed.Proven track record of managing a multi-million-dollar budget and optimizing spend across channels to achieve strategic upper to mid-funnel objectives.Well-developed stakeholder relationship management and collaboration competencies across all levels of the organization.Proven competency with office suite software.EDUCATION AND/OR EXPERIENCE: Minimum of 5 years of related experience in Marketing and/or agency environment.Bachelor's Degree in Marketing, Business Admin, or a related field.How do your skills match this job?Sign in and update your profile to get insights.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?How many years' experience do you have in digital marketing? #J-18808-Ljbffr
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