Senior Analyst, Customer Actions

Outstanding opportunity to progress your career within our Personal Banking division Drive simplification and velocity in delivery through your disciplined execution focus You’ll join a high-performing team, backing talented individuals Our people are customer obsessed. They prioritise the needs and satisfaction of the customer above all else. Our mindset fosters innovation and creates strong, lasting customer relationships as we strive to be the most customer centric company in Australia and New Zealand. As the Senior Analyst Customer Actions , you will be part of the Personal Banking team , that’s doubling down on customer obsession. The Customer Actions team delivers data analytics and execution support for credit card campaigns, driving design, development, and measurement of campaign effectiveness across all marketing channels. Reporting to the Manager, Customer Actions, this role ensures campaigns are delivered on time, compliant, and effective. What you’ll do: Drive stakeholder alignment across marketing, creative, data, and technology teams. Apply domain knowledge in banking and credit card marketing campaigns to guide execution. Ensure campaigns follow governance processes, regulatory standards, and compliance obligations. Facilitate governance forums, approvals, and campaign decision‑making. Maintain compliance documentation, audit trails, and transparent reporting. Monitor and elevate campaign risks, dependencies, and regulatory impacts. Manage delivery of integrated marketing campaigns. Conduct data mapping, process analysis, and system impact assessments. Translate business requirements into technical specifications for platforms such as Pega, Adobe Analytics, and Databricks. Conduct retrospective analysis on core initiatives to determine success metrics. What we’re looking for: Proven experience in campaign delivery, project management/governance and technical business analysis (ideally consumer card related), within large corporations in financial services and/or other highly regulated industries. Demonstrated ability to analyse and interpret complex data/marketing sets, identify trends, patterns and insights that inform decision‑making and process improvements. Ability to work collaboratively with stakeholders across the breadth of the domain and beyond to ensure reporting and insights are fit for purpose. Proven ability in gathering and synthesising information from various data sources to extract relevant themes, supporting the creation of compelling campaigns that drive business impact and decision‑making. Excellent verbal and written communication skills to effectively convey complex information clearly and concisely to a variety of audiences, including technical and non‑technical stakeholders. Diversity & Inclusion A diverse and inclusive workplace works better for everyone. We know that our people make us who we are. That's why we have built a culture of equity and respect – where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues’ unique backgrounds and identities are understood, respected and celebrated. We are committed to providing an environment where you can work your way. Application & Contact For details on the recruitment process, and accessibility, please visit To discuss adjustment requirements, please contact the NAB Careers team via (please reference job number) or visit our Careers page for other contact options. Join NAB If you think this role is the right fit for you, we would love to hear from you. Please note candidate screening and interviews may be conducted prior to the closing date of the job advert. Unsolicited CVs from agencies will not be accepted. #J-18808-Ljbffr