Senior Publicist

Ready to Put Sydney & NSW on the Global Stage? Our client is seeking an energetic, proactive Senior Publicist to join a fast‑paced, high‑performing team that brings Sydney and NSW to life through bold storytelling and international media engagement. This is your chance to drive major media campaigns that put NSW in the spotlight – from lighting up the Sydney Harbour Bridge for Ed Sheeran to hosting a media event in Moree and promoting The Ashes, and everything in between. Why This Role Matters Join a passionate, high‑performing team shaping how the world sees Sydney & NSW from cultural experiences to iconic destinations. Your work will directly influence how millions of people across the world discover, engage with, and fall in love with NSW. Quick Facts Start: ASAP | Contract: 12 months Rate: $79.60 per hour + super | 38 hours per week Location: Sydney CBD / Hybrid Client: State Government Agency The Role You will lead and deliver creative media campaigns targeting key international markets (UK, US, China, South Korea). Working alongside a talented team you’ll manage all aspects of campaign delivery. You will: Manage a dynamic calendar of international media and creator visits Coordinate itineraries, invitations, and event logistics Ensure the right content, creators, and stories are delivered at the right time Drive media pitching and storytelling across diverse markets Oversee campaign reporting, budget tracking, and deliverables Juggle multiple priorities and stakeholders with precision and enthusiasm About You: 5+ years’ experience in public relations, communications, or media, ideally in tourism Bachelor’s degree in Communications, Public Relations, Marketing, or related field Strong understanding of digital storytelling, influencer engagement, and social media trends Exceptional media pitching and relationship‑building skills Strong reporting & tracking skills Highly organised multitasker who thrives in a fast‑paced, collaborative environment A strategic thinker with a natural flair for creativity and storytelling Please click the apply button if you have what it takes to shine a light on Sydney & NSW. If you have any questions, contact Mel on . #J-18808-Ljbffr