Digital Marketing Specialist | Womenswear

Digital Marketing Specialist | Womenswear We have big plans at the Austin Group and we're on the hunt for a driven Digital Marketing Specialist to join our team Reporting to the group Digital Marketing Manager, this position is responsible for driving and executing digital marketing strategies in line with the wider marketing strategies for our Womenswear brands (Cable & Perri Cutten). The successful candidate will play a hands‑on role in driving qualified traffic, increasing sales, building brand awareness, and enhancing customer engagement through data‑driven and cost‑effective digital initiatives. Responsibilities Support execution of best‑practice digital marketing strategies and roadmaps across all managed brands Coordinate and monitor digital campaigns across Google Ads, Meta, Microsoft Advertising, Criteo, Impact and other paid platforms via the agency partner, with potential to bring activities in‑house Set up and manage Google Ads campaigns, continually optimising objectives, budgets, creative, and conversion goals Execute paid social strategies in Facebook Business Manager to drive efficient sales, audience growth, engagement, and brand awareness Monitor and optimise affiliate activity through the Impact platform Work with Brand, CRM, and eCommerce teams to create content and calendars that support SEO and digital performance Assist with reporting and analysis of performance data, customer segments, and competitor activity to guide optimisation Collaborate on organic social strategy and advise on best‑practice execution and community engagement Test, learn, and iterate to improve campaign awareness, traffic, and conversions Stay current on digital trends and help identify optimisation opportunities Maintain and update creative assets across channels, aligned to marketing and trade calendars Support briefing of content and asset needs to creative and marketing teams Qualifications Bachelor's degree in Marketing, Business, or related field Minimum 2 years' hands‑on digital marketing experience, preferably in retail, eCommerce, or agency settings Knowledge of key digital channels: paid search, paid social, affiliates, SEO, and CRM Data‑driven with analytical mindset; able to assess performance and identify improvements Strong attention to detail, commercial awareness, and growth‑oriented thinking Excellent written and verbal communication skills Able to manage multiple tasks, meet deadlines, and adapt to changing priorities Confident with digital tools and open to learning new technologies Basic‑to‑intermediate proficiency with web analytics and MS Office (in particular Excel) Works well under pressure, autonomously and collaboratively Able to build positive relationships with internal teams, agencies, and external partners Benefits Competitive salary + generous product allowance 50% discount across GAZMAN, Perri Cutten & Cable for yourself & immediate family A commitment to invest in ongoing professional training and development Free on‑site parking A tailored induction program to ensure you have the best introduction to the business The opportunity to build your career with a successful, established and trusted Australian company A friendly, motivating and rewarding team environment, where achievements are recognised Supportive leadership and family‑style team culture Opportunities to attend social events, annual conferences and award nights About us The Austin Group is an established Australian‑owned and family‑run fashion retail group that includes some of Australia's most iconic menswear and womenswear brands. Our portfolio includes GAZMAN, Cable and Perri Cutten. We proudly operate over 130 retail stores in Australia and supply to over 150 wholesale locations throughout Australia and NZ. Our Culture Austin Group's family‑driven culture is built on our belief in authenticity, passion and always striving to ensure every interaction we have builds a truly personable relationship and delivers an experience that is beyond expected. We seek to inspire one another day in and day out with a proactive, collaborative and positive approach. Employee testimonials I feel so proud to be part of a brand and a group that truly inspires me each day to not only want to be a better individual but to be the best leader possible for our team. We work hard, whilst having fun. Having worked in the industry for 23 years, I can honestly say there is an unlimited supply of support, encouragement, drive and passion throughout the business to achieve our brand and company goals and vision. I'm excited to lead our Cable team into the brand's next phase whilst striving for continuous improvement and telling our brand story. – Belinda | GM Cable I've been a Manager with Perri Cutten for over three years, and it's been a fantastic experience. The company is professional, supportive, and invests in its people through training and development. The product quality and brand reputation are exceptional—an amazing place to work. – Lianny - SA Ready to join our team? If you're a driven leader looking for a new opportunity to grow with a supportive, values‑led business, apply now or email your resume to . Due to the volume of applications, only shortlisted candidates will be contacted. #J- #J-18808-Ljbffr