Digital Marketing Specialist
vor 1 Woche
Overview Join to apply for the Digital Marketing Specialist role at Heartland Bank Australia in Melbourne, Australia. You will work closely with the Senior Manager – Brand and Marketing and lead the execution of digital marketing strategies that drive acquisition, engagement, and conversion. You will optimise campaigns across paid, owned, and earned channels, ensuring measurable impact and alignment with Heartland Bank’s growth objectives. Responsibilities Plan, execute, and optimise paid media campaigns across Google, Meta, and programmatic platforms. Implement A/B testing for ad creatives, landing pages, and CTAs to improve conversion rates. Manage SEO strategy, including keyword research, content optimisation, and performance tracking. Develop and maintain retargeting strategies using Customer Match Lists and audience segmentation. Collaborate with internal teams to align digital campaigns with brand messaging and acquisition goals. Monitor and report on campaign performance, CPL, and ROI using analytics tools (e.g., Google Analytics, Looker Studio). Support website enhancements for mobile responsiveness, load speed, and user experience. Qualifications 2+ years of experience in digital marketing, preferably in financial services or a regulated industry. Strong knowledge of Google Ads, Meta Ads Manager, and programmatic platforms. Proficiency in SEO tools (e.g., Ubersuggest, SEMrush) and analytics platforms. Experience with A/B testing and conversion rate optimisation. Excellent communication skills and ability to work cross-functionally. Familiarity with CMS platforms and marketing automation tools is a plus. About Heartland Bank Australia At Heartland Bank Australia, we focus on providing Australians with specialist banking products that are the best or only of their kind. We do this digitally so our customers can spend more time on the things that matter most — instead of waiting in a queue to speak with someone at a bank. We’re well-established in Australia and have been serving Australians since 1971. We’re the leading provider of reverse mortgages and of specialist livestock finance. We’re part of the Heartland group of companies which has more than 145 years of experience in financial services. Heartland is listed on the New Zealand and Australian stock exchanges (NZX/ASX: HGH). Diversity, Inclusion & Equal Opportunity We’re an equal opportunity employer and we strongly encourage everyone to apply. We celebrate the many characteristics that make us different and are committed to improving the inclusiveness of our workplace. If you need support throughout the application or interview process, including a sign language interpreter or speech-to-text reporter, please let us know. Feel free to share your pronouns in your application. Please note you must be eligible to work in Australia. #J-18808-Ljbffr
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