Manager, Regional Strategy

vor 4 Wochen

Haymarket, Österreich 2K Vollzeit
Who

We Are:2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA️ 2K, renowned BioShock️, Borderlands️, Mafia, Sid Meier’s Civilization️ and XCOM️ brands; popular WWE️ 2K and WWE️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR️ 2KAt 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to applyWhat We Need:This is a critical role in pursuing the department’s mission of accelerating the growth of each business unit, by delivering best in class services, to understand, engage & excite players. Specifically, this role will focus on enhancing regional growth and market penetration through regional intelligence, nuance to pre-established global marketing strategies and a relentless focus on campaign executional excellence.Regional Strategy and Go-to-Market:This individual will be responsible for the development and execution of comprehensive strategies and campaigns to drive market share and revenue growth across Australia & New Zealand markets for assigned titles. The role will focus primarily on NBA & Sports* titles but could range from core, sports and FTP, with projects allocated based on launch cycles and team capacity.Regional Strategy:Identifying cultural events and insights to help build strategies for ANZ to maximise commercial opportunities and local relevance throughout the regionWorking with the Director & stakeholders to ensure all growth market opportunities are consideredCampaign Planning:Collaborate with Business Unit marketing teams to ensure that global campaign strategies are compatible with regional growth objectivesBriefing agencies and helping develop paid and organic planning including media, local partnerships and eventsCollaborate with PR and Influencer agencies and teams to pull a comprehensive campaign togetherExecutional Excellence:Ensuring excellence in all aspects of the campaign deliveryTrack timing and delivery of campaign, and escalate any concernsStakeholder Management and Communication:Communicate and collaborate with internal stakeholders to ensure alignment and support for regional initiatives and validate resultsKey Responsibilities:Budget planning and management including PO raisingContracting suppliersCampaign performance reporting throughout campaignsBriefing and managing agencies outputAs an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.#LI-Hybrid

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