Marketing & Campaign Manager - Mimco

Marketing & Campaign Manager – Mimco Join to apply for the Marketing & Campaign Manager – Mimco role at Country Road Group . Purpose The Marketing & Campaign Manager will lead the planning, development, and execution of brand campaigns and consumer promotions, ensuring alignment with brand strategy and brand positioning. This role involves managing external media agencies for effective media buying and maintaining a core media plan to track spend. Additionally, the Marketing & Campaign Manager will oversee strategic partnerships, local area marketing initiatives, and content creation while utilising customer insights to continuously improve marketing spend effectiveness. With a focus on budget management and team leadership, this position ensures successful campaign outcomes that enhance brand awareness and brand profitability. Key Accountabilities Lead, develop and execute all Mimco campaigns (product and brand) including marketing briefs, campaign summary, media planning across all above the line channels, and post campaign reviews, ensuring campaigns meet performance expectations and key learnings are captured and applied to better the next campaign Manage our external media agency ensuring the most efficient and effective media buying across all above the line channels. Oversee the development and execution of Mimco’s seasonal marketing spend with David Jones and Myer media including seasonal campaign strategy, creative development and channel planning. Own relationship with The Iconic, secure seasonal plans around promotions and activity. Partner with Creative Manager and Content Manager on the production process of campaign shoots – product and brand – to ensure campaigns deliver the relevant content for all channels. Lead the local area marketing strategy for the brand across VIP events, store openings and centre initiatives ensuring a positive ROI is delivered for each activity. Provide line management to the team, overseeing performance, development, and resource allocation to achieve departmental goals. Key Capabilities Senior experience in a similar role, preferably within the retail industry, managing brand comms, advertising, above the line media, partnerships and consumer insights. Exemplary understanding and knowledge of media planning and buying. A drive towards contributing towards retail excellence and brand growth. Ability to work in a high pressure and fast paced environment. Well-developed time management, analytical and organization skills. Exceptional communication and interpersonal skills. A high level of attention to detail and accuracy. Why work for CRG? Generous employee discounts across our House of Brands. Seasonal clothing allowance. An additional day of leave for your birthday. An industry leading Parental Leave Program. Flexible working arrangements to support work/life balance. Annual learning calendar to support the ongoing development of our team. Support community partnerships across our Corporate Social Responsibility Program. We are committed to operating ethically, sustainably, and responsibly. Mimco Part of the Country Road Group, Mimco creates contemporary designs that empower individual style and self-expression. Born in 1996 with a passion for creativity, we take pride in our rich Australian heritage. For over 25 years, we’ve been sketching and designing right here in Melbourne. From handbags to jewellery, there’s detail behind every stroke; precision behind every stitch; and craftsmanship behind every motif. Job Details Seniority Level: Mid-Senior level Employment Type: Full-time Job Function: Marketing Industry: Retail Location: Melbourne, Victoria, Australia Salary: A$4,000.00-A$8,000.00 #J-18808-Ljbffr