Senior Marketing Manager

Senior Marketing Manager Join EML Group as a Senior Marketing Manager. EML is a leading Workers Compensation and Personal Injury Claims Management business dedicated to helping people get their lives back through ongoing support during their return‑to‑work journey. Our team spans over 4,000 employees and we’re committed to fostering a learning culture that supports a long‑term career here at EML. THE OPPORTUNITY Based in Sydney or Melbourne, you will lead a talented team of Marketing and Communication Specialists to deliver sharp, strategic and genuinely useful support across the business. As Senior Marketing Manager you’ll set a high‑performance tone, develop integrated marketing and communications strategies, and ensure everything produced strengthens EML’s brand and aligns with our broader goals. You’ll also drive the execution of the team’s strategic plan, delivering campaigns, content, internal and external communications, and events efficiently and to a consistently high standard. Your leadership fosters collaboration, innovation and seamless delivery across digital, print and enterprise‑wide initiatives. Your Responsibilities Lead and refine the strategic direction of Marketing and Communications, ensuring processes are high‑performing, sustainable and aligned to business needs. Develop and deliver integrated marketing strategies that reflect organisational priorities, market trends and growth opportunities. Shape and strengthen EML’s brand positioning and messaging to support business growth and deepen customer engagement. Champion innovation across digital marketing, using emerging technologies, automation and data‑driven insights to elevate performance across all channels. Oversee end‑to‑end campaign delivery, ensuring work is delivered on time, within budget and meeting agreed KPIs. Manage content creation and creative development to maintain a consistent, high‑quality brand presence across digital and print platforms. Enhance EML’s digital footprint by developing effective channels, content and experiences that meet business requirements. Track and analyse campaign and channel performance, providing insights and recommendations to drive continuous improvement. Optimise marketing operations through effective use of CRM systems, automation tools and analytics platforms. About You Demonstrated senior leadership experience driving a high‑performing marketing team. Well‑developed analytical skills and the ability to break down complex problems and deliver smart, innovative and commercially grounded solutions. Exceptional interpersonal and written communication skills, with the ability to build trust, influence stakeholders and deliver a consistently high standard of customer service. Strong track record in strategic planning and execution, ensuring marketing and communication initiatives land effectively and drive meaningful outcomes. Advanced knowledge across SEO, SEM, social media strategy and paid advertising, with a deep understanding of how to optimise channels to maximise reach and engagement. Solid experience using tools such as Google Analytics, Agency Analytics and other platforms with the ability to interpret data, identify trends and improve conversion performance. What We Offer A vibrant, collaborative innovative team culture. Flexibility with the opportunity to WFH when fully trained. Work‑from‑home flexibility up to two days per week. A corporate wellbeing program with discounted health insurance and gym membership. Access to discounts at over 350 retailers through our Rewards Hub program. Entitlement to annual tenure and performance‑based recognition rewards. Comprehensive learning and development support. Company‑wide events to celebrate success and quarterly Reward and Recognition Awards. Up to 16 weeks paid parental leave, plus super. EML is an equal opportunity employer and we celebrate diversity and inclusion. Employees feel valued and respected in a culture of integrity and honesty. If you are passionate about driving marketing impact and want to make a genuine difference, please apply now. #J-18808-Ljbffr