Associate Director, Acquisition Marketing

Lead high-impact acquisition strategies that accelerate Zip’s customer and merchant growth by owning the performance of our core digital channels Join a collaborative Marketing team that thrives on experimentation, pace and working seamlessly with partners across the businessHybrid working environment with two team connect days in our Sydney or Melbourne officesWrite your story with a career at Zip Join Zip’s Marketing team, a group of creative, analytical and forward-thinking specialists who power the growth engine behind millions of customers and tens of thousands of merchants. As part of this collaborative team, you’ll help shape how our brand shows up in market and how we connect people to fair, flexible and transparent financial experiences. In this role, you will lead the strategy and optimisation of Zip’s major acquisition channels, driving measurable customer and merchant growth. You’ll define the roadmap across SEM, paid social, affiliates, SEO and emerging digital opportunities, ensuring every initiative is grounded in insight, experimentation and a deep understanding of our audience. Alongside customer acquisition, you’ll spearhead merchant lifecycle marketing, designing high-impact programs that support onboarding, activation and long-term engagement. Working closely with Product, Data, Engineering, Brand and Merchant teams, you’ll play a pivotal role in shaping how Zip attracts, converts and scales its customer and merchant base. What you’ll own Leading the strategy, execution and continuous optimisation of core acquisition channels including Google Ads, Meta Ads, SEM, affiliate marketing and emerging digital platforms Owning end-to-end campaign management including planning, budgeting, forecasting, performance analysis and reporting across customer and merchant initiatives Enhancing and growing Zip’s affiliate program by optimising partner performance, strengthening attribution and expanding the partner ecosystem Designing and testing creative assets, messaging and landing page experiences that improve conversion and create a seamless user journey Defining the measurement framework for customer and merchant acquisition, uncovering opportunities to improve CAC, ROI, conversion rates and engagement Championing a test-and-learn mindset by designing growth experiments and using insights to shape future strategy Leading merchant lifecycle marketing across onboarding, activation, engagement and retention to drive deeper utilisation and long-term merchant success Collaborating with Product, Data, Engineering and Merchant teams to prioritise and deliver growth initiatives with measurable impact Providing leadership, mentorship and best-practice guidance across our customer and merchant marketing disciplines What you’ll bring to the team 8 years experience in acquisition, performance or growth marketing with hands‑on expertise across multi‑channel digital campaigns Experience managing affiliate programs and partnerships with a strong understanding of attribution, partner optimisation and performance measurement An analytical and commercially minded approach with confidence using tools such as Google Analytics, Google Ads and Meta Ads Manager The ability to move seamlessly between strategic leadership and hands‑on execution to drive outcomes at pace Strong communication and stakeholder management skills, with an ability to influence across teams and seniority levels Experience in fast‑paced, product‑led environments. Exposure to fintech or app‑based businesses is valuable A mindset that embraces AI and new tools to adapt, learn and grow. An aptitude for identifying and managing risks. Whether you are a People Manager or an Individual Contributor, we are all leaders at Zip, therefore effective risk management is important to how we run our business and part of all our roles. Our values in your DNA Customer First, Own It, Stronger Together and Change the Game. What you’ll get in return As we write this next exciting chapter in our story, we will continue to move at pace and embrace change. For you, this might mean opportunities to learn new skills with hands‑on experience, broader responsibilities, or the buzz of seeing your work impact customers faster.Zip is a place where you’ll get out exactly what you put in. When you join the team, we'll do our best to make sure you can be yourself and surround yourself with smart, friendly colleagues and leaders who have your back, so that you can make the big things happen. Zipsters tell us these are just some of the best things about working here. You’ll also receive: 25 days paid leave annually, including birthday leave and quarterly wellbeing days 16 weeks paid parental leave for primary carers, and 4 weeks for supporting carers Family support policies including miscarriage bereavement leave and domestic violence leave Mental health and wellness initiatives, including $299 annual wellbeing allowance, free access for you and family members to our EAP service Sonder, discounted private health insurance , and great rates on fitness sessions through ClassPass 2 days paid volunteering leave per year Fee‑free Zip products, and discounts with Zip merchant partners (AU) Team social events, epic offices, free breakfast daily, and weekly free lunches (Sydney and Melbourne) Be a part of a team that reflects the diversity of our customersWe pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know If there are any adjustments that need to be made to ensure you have a fair and equitable experience. And finally…get to know us Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative, people‑centred products that bring customers and merchants together.Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers point‑of‑sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.We’re proud to be a values‑led business and our values - Customer First, Own it, Stronger Together and Change the Game - guide us in everything we do. #J-18808-Ljbffr